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BVA – Graphics and Communication Design – Bengaluru City University – 4 Years

Duration: 8 Semesters

Eligibility: +2 (With Min. 40%)

Availability: Bangalore



Bachelor of Graphics and Communication Design is a four-year intensive program offered by the JD Institute of Fashion Technology in Bangalore centre in affiliation with Bengaluru City University. The program enables students to understand the fundamentals of graphic design through exploration of various communication tools with an emphasis on digital techniques. The program follows a pedagogy that encourages creative and critical thinking of the various methodologies that inform the practice of graphic design, encouraging them to challenge and formulate new ways of approach. The course also focuses on the analysis of various historical, cultural and social parameters that influence its practice, and also equips the students with the ability to interpret the politics of the contemporary conditions and how they affect its current practice.

  • BVA in Graphic Design aims to introduce students to the versatile and evolving field of graphic design, and equips them with the skill to expand the scope and potential of its practice.
  • The pedagogy of the program follows an innovative and experimental approach that instills confidence in the students to question and challenge the existing and established methodologies of its practice.
  • The program emphasises on the history and the various parameters that affect its practice; the awareness of which helps the students identify influences and question the relevance, responsiveness and significance of their practice.
  • Students are also introduced to the fields of user interface design, advertising, gaming, and various drawing and communication formats.
  • Students also learn various skills that can be applied to print, web, digital and new media publications, catalogue production and promotional publication design as well as new media design.
  • The program also focuses on developing entrepreneurial skills in order to enable students to lead a sustained creative practice.
  • Along with this, various talks, seminars, workshops and internship experiences as well as opportunities for live industry projects support a holistic learning experience for the students.

Upon successful completion of the BVA in Graphic Design, graduates will be able to:

  • Create effective print, digital and new media communications, and user experience through the application of theories, tools, and best practices in the field.
  • Exhibit a thoughtful application of the elements and principles of visual design, colour theory, information hierarchy, and typography to successfully communicate narratives, concepts, emotions, and/or identities across a variety of media.
  • Demonstrate critical thinking and problem-solving skills for project planning, design, and creation.
  • Communicate clearly in visual, verbal, and written forms using techniques appropriate for the intended audience.
  • Participate as a team member to make collaborative decisions toward shared objectives with civility, interpersonal skills, and professionalism.
  • Explain how design enhances viewer comprehension in extracting meaning from designed elements.
  • Interpret effects of design on the larger global community.
  • Develop the visual reality for art and design context.
  • Interpret and analyse brief and formulate an appropriate and innovative design process.
  • Comprehend the design philosophy, theories, data collection and analysis and application in a chosen area of study.

The opportunities for graduates in BVA in Graphic Design are the following but are not limited to:

  • Graphic Designer
  • Surface Pattern Designer
  • Branding and Marketing Manager
  • Packaging Designer
  • Communication Designer
  • Publication Designer
  • Curator
  • Multimedia Artist/Animator
  • Web Designer
  • UI/UX Design
  • Photographer
  • Cinematographer

BVA in Graphic Design offered by JD Institute of Fashion and Technology provides:

  • Training in a state-of-the-art facility, equipped with ultra-modern technology and industry driven accreditation.
  • Development of an independent creative identity and the ability to create work that addresses the concerns and issues that prevail in its current practice.
  • Development of core skills in design, visual communication, graphic media and technologies.
  • Exploration of UI/UX, Photography, Editing, Motion Graphics, 3D Printing, advanced digital media, Advertising design, Packaging design, Printing technology etc.
  • Training in design management, game design, information design, package, printing design, user interface design etc.
  • Understanding of typography, digital illustration, layout design, digital media, print media, advertisement design, advertising creative strategy, film language; learning of web design, development, publishing tools and its technologies.
  • Training in business related terms, marketing and consumer behaviour, project planning, estimates, public relations etc.
  • Practical hands-on experience as well as build a professional portfolio.
  • A wide range of career opportunities because of the field’s wide application base.
  • Development of the skills to be an entrepreneur.


  • Language I
  • Language II
  • Open Elective
  • Design Language I
  • Design Fundamental I
  • Drawing Fundamental I
  • Skill Enhancement Course (EVS)
  • PE – Yoga
  • H&W
  • Language I
  • Language II
  • Open Elective
  • Design Language II
  • Design Fundamental II
  • Drawing Fundamental II
  • Skill Enhancement Course (Digital Fluency)
  • PE – Yoga
  • H&W
  • Language I
  • Language II
  • Open Elective
  • Graphic Design & Communication I
  • Basic Typography I
  • Digital Media I
  • Skill Enhancement Course
  • PE-Yoga
  • Language I
  • Language II
  • Graphic Design & Communication II
  • Advance Typography
  • Digital Media II
  • Skill Enhancement Course
  • PE-Yoga
  • Graphic Design for Print & Web Media
  • Graphic Design for Gaming
  • Information Design
  • Theory of Advertising Design
  • DSE 1 Camera & Film Editing
  • VOC1 – Visual Merchandising
  • Skill Enhancement Course
  • Advertising Design & Media
  • Packaging Design & Printing Technology
  • Introduction to UI/UX Design
  • Theory Visual Communication & Media
  • Motion Graphics
  • VOC1 – Retail Design
  • SEC (2)/Internship (2)
  • Graduation Project I
  • Portfolio Development
  • Design and Management
  • Design Thesis
  • Open Elective III
  • Graduation Project II
  • Internship
  • JD Design Awards



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