Master of Arts or MA in Fashion Communication is a two-year postgraduate program offered by JD Institute of Fashion Technology centre in Bangalore in collaboration with Singhania University. The program aims to expand and explore the scope, potential and innovative capabilities of new media, visual communication and digital tools in the practice of fashion. Equipping students with the knowledge and skill needed to meet the demands of the current industry, the program encourages the cohort to identify and practice their own specialised interest and become professionals at it. Supported by a pedagogy that emphases on the versatile and adaptive nature of the field, fashion communication plays an integral role in fashion and public engagement.
MA in Fashion Communication provides the skill and platform to explore the field of fashion styling, photography and communication to create content that is guided by their own independent and personalised vision. Focuses on developing the creative and technical tools and aptitude, students explore old and new media methods. Through the course of the program, students develop the ability to apply the fundamentals of communication and explore new and established methodologies of its practice, with an emphasis on understanding and meeting the demands of its end-user.
MA in Fashion Communication is intended for students who wish to make a career in the field of creative communication such as fashion journalism, fashion styling, advertisement or any other media-related formats. It focuses on learning the methodologies of communication for different channels – new and established, and understanding the audience for effective articulation. The students develop an understanding and application of the basics of fashion, terminologies, major events that shaped fashion, design thinking, journalism, typography, editorial skills, photography, styling, media planning and buying and different CAD skills. This is a practice-based course that supports the student through a journey of self-realisation, creativity and innovation.
Upon the successful completion of MA in Fashion Communication graduates will be able to:
- Apply design thinking and visual and verbal communication skills into practice for understanding and meeting the creative needs of a brand/company efficiently and effectively.
- Create a media buying and marketing plan to enhance a brand’s visibility.
- Develop the visual and verbal identity of a brand/company that reflect the ethos and philosophy of the organisation and its targeted audience.
- Manage online/offline communication strategies and its execution.
- Create and develop innovative creatives including but not restricted to mood-boards, visuals, prints and books.
- Integrate message for maximum profitability, suited for several audiences.
- Develop extensive digital and technical proficiency.
- Develop a global understanding of the field of fashion communication through various talks, seminars, workshops, live industry projects and internships.
Upon successful completion of the 2 year MA in Fashion Communication, graduates qualify for the following roles:
Fashion Journalist; Fashion Editor; Fashion Writer; Fashion Curator; Visual Director;
Brand Spokesperson; Marketing Strategist; Copy Editor; Fashion Critic; Fashion Consultant; Fashion Analyst; Brand Manager; Fashion Marketing Manager; Fashion Blogger; Visual Merchandiser.
The institute also holds good linkages with various brands, organisations and activities which additionally will be of support to the students of this program.
Supporting the development of a student’s individual identity and innovative thinking ability, the program aims to equip students with the capability to identify and provide design directed problem-solution. A graduate of MA in Fashion Communication will develop the skills to lead and practice self-directed work for visual and verbal communication for digital, print, web, film and other traditional as well as new modes of publication and communication.
- Fashion History
- Design Thinking
- Communication Theory
- Graphic Tools-1
- Research Methodology
- Consumer Behavior
- Project Work
- Graphic Tools -2
- Fashion Forecasting
- Fashion Law
- Project Work
- Graphic Tools-3
- Visual Merchandising
- Packaging Design
- Project Work
- Media Buying & Planning
- Editorial Content Management
- Digital Media Marketing
- Graphic Tools 4
- Management Practices
- Final Dissertation