FASHION MANAGEMENT STUDENTS PRESENT BOUTIQUE MANAGEMENT CONCEPTS


The students of Post Graduate Diploma in Fashion Design and Business Management 2019 presented a visual display as part of their module – Boutique Management. The module comprises of various elements required to market, promotion, plan a space for a retail store, market survey, visual merchandising, ways to manage the establishment, arrangement of resources as per the space and customer profile etc. The students were divided into two groups and worked on two diverse concepts – online and offline retail.
Aavi, an online jewellery store featured delicate everyday wear a collection targeted at a millennial clientele for an affordable price range. The name of the store was an amalgamation of the founders Aakriti and Pallavi. The store display was inspired by cherry blossoms due to its delicate subtle beauty and fresh colour. The jewellery was placed in glass cases with branches of cherry blossom with spot lights, on top of a silk fabric with pearls. The cases were offsetted against the backdrop of the cherry blossom tree. The students also created visiting cards for the brand that had the initials of the brand intertwined to form the logo.


















