FASHION MANAGEMENT STUDENTS PRESENT BOUTIQUE MANAGEMENT CONCEPTS
The students of Post Graduate Diploma in Fashion Design and Business Management 2019 presented a visual display as part of their module – Boutique Management. The module comprises of various elements required to market, promotion, plan a space for a retail store, market survey, visual merchandising, ways to manage the establishment, arrangement of resources as per the space and customer profile etc. The students were divided into two groups and worked on two diverse concepts – online and offline retail.
Aavi, an online jewellery store featured delicate everyday wear a collection targeted at a millennial clientele for an affordable price range. The name of the store was an amalgamation of the founders Aakriti and Pallavi. The store display was inspired by cherry blossoms due to its delicate subtle beauty and fresh colour. The jewellery was placed in glass cases with branches of cherry blossom with spot lights, on top of a silk fabric with pearls. The cases were offsetted against the backdrop of the cherry blossom tree. The students also created visiting cards for the brand that had the initials of the brand intertwined to form the logo.
The concept of Sash Lane was helmed due to a void in an exclusive jacket store for women. With a designated website and style consultants to advise the best jacket to complement an outfit based on various factors like occasion and need. The students created a website for the brand alongwith a carry bag that bore the name of the brand and brochure. Whereas, the visiting card was built-in with a barcode which on being scanned would take the customer directly to the website which presented a list of the complete collection. The display of the brand gave a view of the plethora of options open for the customers.
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