Trends in the fashion industry are inevitable. It was earlier said that fashion trends return every twenty years or so. While that remains relevant, a lot more happening around also equally impacts trends daily. With numerous factors influencing fashion, brands keep up with trend forecasting. Forecasting in fashion identifies the potential behind a certain trend and predicts its duration to build strong strategies
Fashion trends are what’s popular and what’s “in” for the season or for the foreseeable future. These fashion predictions are the pre-cursors to fast fashion. The fashion trends that are affected by major shifts in the society like demographic changes, change in lifestyle, economic conditions and such are macro trends. Whereas fashion trends brought about by influencers or a new fad that only