The diploma in visual merchandising involves creating visually appealing displays in retail and other commercial settings. Students will learn about different aspects of visual merchandising as part of the program. You will also discover what colors and materials to use for your store, where to place the products, how to set up a store, and how to light it. Furthermore, it teaches students how consumers behave and how markets change, making it possible for them to make displays that will attract people’s attention when they are on display.
JD Institute of Fashion Technology houses centres in Bangalore and Cochin that offer a six-month Diploma in Visual Merchandising program. A diploma in Visual Merchandising is designed to equip students with the skills and knowledge necessary to succeed in the field of visual merchandising. People interested in careers in retail, events management, or related fields should enroll in this program.
Over the course of the 6-month program, students learn about product placement, store layouts, lighting, and color schemes. They also study consumer behaviour and market trends to develop displays that appeal to potential customers.
There is a combination of theoretical and practical training in the curriculum, which includes learning how to display an array of materials, including mannequins, props, lighting, and digital technology. Additionally, students have the opportunity to gain hands-on experience through internships and industry projects, creating the foundation for a successful career in this exciting and creative industry.
As part of the program, students examine the various methodologies that influence the practice of visual merchandising. This diploma program provides extensive knowledge in retail visual merchandising, one of the fastest-growing fields in the economy. The course introduces the cohort to various fundamental parameters of visual merchandising, such as space design, lighting, forecasting, material, signages, and fixtures.
Through rigorous coaching, they are guided to understand sales’ consumer buying psychology potential regarding the appropriate display in places such as retail shops, showrooms, windows, signboards, interiors, and other promotional drives. The student receives expertise to lead an informed professional practice through industry exposure and training in CAD and other digital mediums.
With the Diploma in Visual Merchandising program offered by JD Institute of Fashion Technology, students gain a comprehensive understanding of visual merchandising over six months. Throughout the program, students will gain practical experience and theoretical knowledge. As a result, they will be able to succeed in the highly competitive retail and event management industries.
There is a wide variety of topics covered in the program, including:
- Introduction to Visual Merchandising: The purpose of this module is to introduce students to the basic concepts of the visual merchandising field, including its importance in the retail sector, the principles of design, and the behavior of consumers.
- Store Design and Layout: In this module, students will be taught how to create attractive and functional store layouts that engage customers, enhance their shopping experience, and generate sales.
- Display Techniques and Product Presentation: This module focuses on the art of product presentation, as students will be taught how to create visually engaging displays that present the features and benefits of products in an appealing way.
- Lighting, Color, and Signage: To create a focused shopping environment that reflects a brand’s identity and appeals to the target market, students use lighting, colour, and signage.
- Events and Promotions: This module covers planning, executing, and evaluating events and promotions, such as product launches, sales events, and seasonal displays.
- Digital Merchandising: Interactive displays, social media, augmented reality, and other aspects of digital technology are explored in this module.
- Internship and Industry Project: Within the curriculum, students are able to obtain hands-on experience through an internship and an industry project, which gives them an opportunity to gain insight into real-world challenges and opportunities.
Students who graduate from the Diploma in Visual Merchandising program have a variety of career options available to them in the retail and event management industries, such as:
- Visual Merchandiser
- Display Designer
- Store Manager
- Events Coordinator
- Brand Manager
- Creative Director
A visual merchandiser’s salary can vary greatly depending on their job title, experience, and location within the visual merchandising field. Typically, entry-level positions can start with a monthly salary of around INR 15,000. In contrast, senior positions can command salaries ranging from INR 40,000 to INR 80,000 per month, depending on their experience level.
An important objective of the Diploma in Visual Merchandising is to teach students how to create compelling visual displays to attract customers, increase sales, and improve the overall shopping experience for customers. In addition to retail stores, fashion boutiques, shopping centers, and similar settings, students who complete this program can pursue careers within such industries.
As a whole, a Diploma in Visual Merchandising is an important credential for individuals looking to pursue a career in the retail industry as a professional. By participating in an academic program such as this, students are equipped with the skills and knowledge they need to succeed in this highly competitive field, and they are able to establish a solid foundation for future learning and professional development as well.