Principles of event management is a core concept in an event management course. Principles of event management include processes from planning an event to coming up with a backup plan in case of any discrepancy in the event. The event includes everything from a small get-together at home to a magnanimous event as much as a fashion show or musical event.
Let us discuss major principles of event management that are essential to successfully conduct an event:
1. Event objective: The first and foremost principle of event management is to identify the objective of the event. The purpose of the event sets the road for a successful event and hence it is significant to get a clear understanding of the objective of the event.
2. A clear-cut budget: Event management is incomplete without a strict budget. Once identifying the objective of the event, budget is the next thing to be taken care of. A budget plan guides you to set down the restrictions within which you have to perform the other processes of event management.
3. Identify your target audience: The event could be of any nature but it is essential to find the right target audience to whom your event is organized and delivered. If the objective of the event and the target audience does not match, then your event fails.
4. Fix a timeline: Fixing a timeline for an event is basically deciding the what when and where of an event. This includes planning, organizing and scheduling the event. Deciding the mode of the event also is a criterion under the timeline of an event.
5. Build strong relationships: Event management is one such profession wherein you meet a lot of people and it is at the core of the profession the need to maintain cordial relationships with people. There are always chances to convert your prospective clients to real ones by maintaining good relationships with people in the industry.
6. Marketing and communication: It’s the era of marketing. Every little thing is told in words or otherwise to make sure their event reaches maximum people and receives the most popularity. Moreover, marketing and communication have become one of the strongest players in event management for it is through strong marketing and communication their business thrives.
Principles of event management in the fashion industry especially is a booming field of interest. Event management as a field of study and profession has witnessed immense growth as the fashion industry cannot function without an event manager in hand to steer an event to success. JD Institute of Fashion Technology is a forerunner institute in Bengaluru offering a three-year Bachelor of Business Administration (B.B.A.) in Event Management driving aspiring event management professionals to shine and prove themselves as potential leaders in the fashion industry through its course.