‘Vegan’ and veganism is a bombarding concept in the world which is causing a shift in lifestyles of many. As of today, there is a growing sense of ethical responsibility amid people in all aspects of their lives including in the daily cosmetic products being used. As the adaptation of life grows during these times, so does the space for startups to explore,
Organic Indian cosmetic brands have boomed up in recent years and consumers are making a conscious effort to use natural and organic ingredients and say no to harsh chemicals. Though, it does not mean all organic products adhere to legitimate certifications. It is difficult to differentiate whether all organic cosmetic brands are being transparent when it comes to using chemicals and animal testing.