Fast fashion is a format of creating fashion that focuses on quick production speeds and lower production cost to deliver frequent collection releases that are inspired by trends, celebrity or catwalk styles. Through fast fashion, retailers are able to offer shoppers constant ‘newness’ in retail shopping, convincing them to buy fashion that is always in trend and that which is fashionable. Fashion and textiles
What is fashion management ? Fashion industry is not composed of designers and models, but also people who run and manage the business of designers and their brands. Fashion management deals with the building of brand image and awareness in the general public as well as the management of marketing, merchandising and retail of fashion products. This includes organisation, planning and promotion of