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Silver jewellery requires constant cleaning to retain its original shine alongwith correct storage to prevent scratches. Any jewellery or other item made from silver is bound to change color over a course of time due to a natural oxidation process with sulfides in the air. There are several easy methods developed over the years by jewellers that help to maintain the beauty of

Jewellery Industry is facing tectonic shifts just like any other businesses. It is searching for future trends and strategies in a post-COVID-19 world. Social distancing has led to an upsurge in online shopping trends, but this new found leverage with digitization will work best when it is helmed into a seamless strategy to fully engage consumers keeping in mind various factors that has

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