Jewellery Industry facing a shift during COVID-19


Jewellery Industry is facing tectonic shifts just like any other businesses. It is searching for future trends and strategies in a post-COVID-19 world. Social distancing has led to an upsurge in online shopping trends, but this new found leverage with digitization will work best when it is helmed into a seamless strategy to fully engage consumers keeping in mind various factors that has altered consumer behaviour.
Digitization
As traffic to stores has reduced, driving higher margin sales has become an even greater priority for jewellers. Hence, finding the right business model is become a necessity.
Consumers re-evaluating choices
The Jewellery Industry needs to concentrate on creating products that focus on consumers’ needs that can lead to the generation of strong and distinguishing brand stories.
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