Fake makeup products are bought into the market through illegal methods. Most of which are sold in small scale markets. There are disadvantages and ways to differentiate between original makeup products and counterfeit makeup products or fake makeup products.
- Loss of brand value
When fake makeup products are bought to the market by illegal third-party vendors and introduced to customers as original, the brand value from customer feedback will decrease causing the brand to lose its name in the industry.
- Skin Discoloration
Counterfeit makeup products or fake makeup products are made with alternative chemicals that can cause extreme discoloration of the skin.
- Scars, acne, and wrinkles:
Counterfeit makeup products or fake makeup products are made with chemicals such as arsenic, mercury, nickel, lead, cobalt, chromium, copper, and aluminum which leave behind scars and acne-prone skin. These chemicals also cause the skin to age faster forming wrinkles.
- Skin Cancer:
When such makeup products are used daily, the chemicals in these products can cause skin cancer and other hazardous diseases.
- Skin irritation and rashes:
As we all know, each of our skin is different and reacts differently to different makeup products. When counterfeit makeup products, which contain such harmful chemicals, are applied to our skin, the reaction to those chemicals can be very displeasing and uncomfortable. They even bring down a person’s self-confidence.
METHODS TO DIFFERENTIATE FAKE MAKEUP PRODUCTS FROM ORIGINAL MAKEUP PRODUCTS:
To avoid all these side effects, there are ways we can differentiate counterfeit makeup products and original makeup products:
- The actual product itself:
The shape of the container maybe the same, but the actual products will differ. For example, in a perfume, the counterfeit fragrance may be very strong and pungent or very mild, and in the case of an eyeshadow palette, the actual colour will differ between the counterfeit and original products.
The packaging of both fake makeup products and original makeup products will be very similar, but somewhere you will find the difference in brand color, font, and the placement of the information.
- Texture and Smell:
The smell of fake makeup products will be more synthetic and pungent whereas the original, in most cases has no smell or in other cases, has added fragrance. The texture of counterfeit products is synthetic in texture and smell, and also has uneven application.
- Application of the products:
This is one of the easiest ways of differentiating between a fake makeup product from an original makeup product. When you apply fake makeup products onto the skin, it will resist the product and leave behind patches of residue.
- Complementary Products :
Most makeup products come with brushes as a part of the makeup packaging. These may differ in size from the original product, therefore making it easy for us to identify the counterfeit.
Fake makeup products not only affect health but also the economy and brand value of the company. Hence, products must be chosen wisely and with attention to small details. Aspirants who intend to pursue a profession in makeup need to be armed with knowledge pertaining to the identification of authentic products. This can be attained through a comprehensive programme like Diploma in Makeup and Hairstyle Artistry.