Brand Prototypes with a Spin – Display and Jury by students of PGDFC
Brand Prototypes with a Spin were presented as a display by the students of Post Graduate Diploma in Fashion Communication 2020. The showcase consisted of four of their modules namely – Design Thinking, Fashion Psychology, Graphic Design and Fashion History. The design thinking process involved understanding a brand strategy, identifying the problem, followed by a solution to the user problem in context to the brand. The modules of Fashion Psychology and Graphic Design involved a compilation of all the assignments given in the class along with creation of a product related to an era from the history of civilization covered under the Fashion History module.
Students showcased their brand prototypes and portfolios with zeal and immense creativity as they talked about solving the problems of the brand they had chosen and presented the solutions eloquently. The brands selected by the students were Woodland, Revlon, SHEIN, Victoria Secret, IKEA, Caprese, Allen Solly, H&M and RayBan. Each of the brand prototypes gave a feasible solution to the user problems provided by the students with respect to a certain theme in context to the selected brand.
Inorder to create the Brand Prototypes, the students identified the problems in the brands ranged from sustainability, pollution due to fast production, lack of product diversity, brand identity and, lack of size inclusivity along with long delivery processes, struggle of the farmers, customer service issues and so on. The students tackled the issues with a thorough analysis of current brand strategy, market placement and the loopholes in the advertising strategies. The solutions talked about bringing in sustainability, by revamping product packaging, revamping the stores inspired by various themes like back to future, pop culture, surrealism, art, Indian craftsmanship, etc.
In context to the Fashion History module, students created a model inspired from art movements or an event inspired from the history of civilizations. Each student showcased their inspiration board and mind mapping in a fascinating way which incorporated their notes and brainstorming ideas. The log book compilation for Graphic Design portrayed the ideas, illustrations and sketches made by the students themselves.
Brand Prototypes by the students of Post Graduate Diploma in Fashion Communication covered all the technical details of the module with an artistic twist and a presentation that spoke thousand words.