Fashion psychology is the study of the impact of clothing choices on the way in which we perceive and judge each other. However, the term fashion psychology is a bit misleading, as the field actually looks well beyond clothing’s impact on the individual. And, its focus transcends clothing to also consider the impact of many other products that express self identity and are
Brand Prototypes with a Spin were presented as a display by the students of Post Graduate Diploma in Fashion Communication 2020. The showcase consisted of four of their modules namely – Design Thinking, Fashion Psychology, Graphic Design and Fashion History. The design thinking process involved understanding a brand strategy, identifying the problem, followed by a solution to the user problem in context to
Fashion Psychology module for the students of Post Graduate in Fashion Design and Business Management is imperative to understand the impact on consumer mindset inorder to curate an effective marketing strategy. The study of psychology plays an important role to determine the various factors that influence its market value by forecasting its longevity and focus on changes in acceptance over time. The module helped