Contrary to what people say, product design has existed since time immemorial. However, while product design is as old as civilisation, it only became a profitable profession a decade ago. Therefore “is product design a good career?” is a question many ask as it is a relatively new and lucrative career. A product designer is responsible for ideating, creating, designing and developing a tangible or intangible product while also seeing to user experience. A bachelor’s degree in a product design course is required to get started in this field.
If you’re considering becoming a product designer, here is a guide to help you out that talks about how to become a product designer, product designer skills, product design jobs in India and more.
Introduction to Product Design
Product design is the process of ideating, imagining, and creating products to address customers’ pain points, solve problems and blend business goals with customer needs.
In this digital age, products can be both non-digital and digital in nature. The scope and training required for both categories differ slightly. It includes product knowledge, understanding of consumer behavior’s, technology, scalability and profitability.
Non-digital products such as furniture need a thorough understanding of ergonomics, design history, etc. Digital products require knowledge of UX and UI (user experience and user interface). However, having a strong foundation of basic design concepts is vital for both categories.
Invasion says product design is one of the highest-paying jobs in the world, as there is a skill gap in the market. Therefore, the demand for product designers is high, and the field has plenty of scope for growth.
What Does a Product Designer Do?
A product designer job description includes creating all elements of a product in terms of its shape, size, materials and aesthetic look and feel of a product.
Product designers use their creativity and talents to provide a product with the design’s functionality and final appearance. They thoroughly understand what goes into creating and marketing consumer products. Collaboration with the production manager, advertising team, cost estimators and graphic designers to ensure the product’s potential and limitations is important.
Product Designer Skills
Product designers oversee the entire manufacturing process. They are ultimately responsible for finding an issue and providing a creative solution. Here are some essential skills needed:
- Aesthetic skills: A product designer must understand shapes, colours, materials, and production processes and have the technical skills to design an aesthetic product.
- Organizing skills: Handling multiple things simultaneously, such as product management, budgets, team management, project planning, etc., requires solid organising skills.
- Technical skills: Must have CAD design software knowledge and deliver computer designs and 3D models.
- Communication skills: Strong communication involves clearly discussing ideas and briefs, effectively delegating work, being a good listener, asking relevant questions and constructively receiving feedback.
Other skills include user research, UX and UI design, visual design, coding, problem-solving, attention to detail, and creativity.
Product Design Career Options
Product designing offers numerous career prospects. The usual path to becoming a product designer is to intern at a creative agency or on a large company’s design team. You could then advance to become a senior designer, product manager, etc.
To give you some clarity, here are the top product design careers:
- UX/UI designer
- Product designer
- Specials and Interior designer
- Product marketer
- Product manager
- Furniture designer
- Advertising director
- Design consultant
- Exhibition designer
- Product manufacturer
- Textile/clothing technologist
The product design role is growing, and India is recognized as a technology service provider and growing in popularity worldwide as a product engineering hub. According to a report published by McKinsey & Company, the role will exhibit a CAGR of 10.36 between the 2021-28 forecast period.
To become a product designer, students can pursue degrees such as B.Des or BVA.
Start a Career in Product Design in India
Those seeking a degree in product design need a range of skills, such as great sketching abilities and attention to detail. Other vital skills, like comprehension of customer needs, will be taught in the course.
Apply to a recognized institution for the product designer qualifications you need to thrive in the industry. But first, those pursuing a career in product design must complete 12th grade and have a 40% or above from a recognized board.
Enrol at JD school of design for a well-structured course. The product design bachelor’s programmed emphasizes diverse design techniques. Students are encouraged to cultivate new perspectives and assess their performance when ideating and creating products.
Due to the significance of designing functional products, the broad curriculum is meant to teach students about the methods used in product design with an emphasis on ergonomics.
According to Ambition Box, the salary ranges between 3-25 lakhs per annum, with an average salary of 9 lakhs.
If you’ve ever wondered, “is pro
duct designing a good career?”, here’s your answer. A product design career offers many opportunities and the possibility for advancement.
Companies demand product designers because they need fresh concepts, new and innovative products, and new designs to keep consumers interested in buying their goods. The profession will suit those with technical aptitude and a creative streak.
If this field aligns with what you’re looking for in your life and career, enroll at JD School of Design for a hands-on, comprehensive and holistic learning experience.