A decade ago, if you read an article in Vogue, it was most likely written by someone with a degree in journalism. Then, if you switched on your television and saw a product advertisement with a beautifully crafted package, the chances are it was probably designed by a packaging stylist. Now, a fashion communication course can prepare you for both of those positions and more.
Still, if you have been wondering about the viability of such a programme, this article will put everything to rest. From job prospects to the top industry recruiters—this blog will cover everything you need to know about what is fashion communication course and what it can do for you.
Let’s get started.
What is Fashion Communication Course?
A relatively new area in the field, fashion communication is a multi-faceted discipline that involves studying public relations, marketing and visual communication, photography, design, styling and several other aspects.
In its basest form, a fashion communication course will teach you the art of conveying a person’s or a brand’s aesthetic identity while influencing the consumer’s mindset.
As such, with the growing number of industry players, fashion communication is quickly becoming indispensable. In fact, it would not be an overstatement to say that individuals with such a degree actually form the sector’s backbone.
What does the course focus on?
By enabling businesses and professionals to convey their brand identity through creative advertising and strategic visual design, fashion communicators help carve out a position for a product in an oversaturated market.
Now, in terms of the course content, a PG in fashion communication will focus on the following:
- Developing the applicant’s theoretical, creative and technical abilities to meet industry demands and challenges
- Identifying existing issues in the fashion industry and curating effective solutions for the same
- Devising a multi-threaded and inter-disciplinary program that comprehensively covers various industry niches
If any of this is still unclear, here’s a simple way to understand what a fashion communication course is about:
Think of the entire fashion communication industry as an orchestra. The organizations involved within the sector are specific instrumental sections. A fashion communicator is a conductor, helping the players come into sync and convey their music to the audience.
What Do Typical Fashion Communication Jobs Look Like?
If you are concerned about the career opportunities such a degree can bring, rest assured; there is no need to be.
The best part about graduating from fashion communication colleges is that they open up a plethora of positions for you.
Do you have an eye for lighting and camera work? Excellent! Apply as a photographer in any one of the premier fashion magazines.
Got a flair for writing? Even better! Several organizations are constantly looking for individuals with an in-depth understanding of the industry and who can create stunning articles.
It does not stop there. Some of the other fashion communication jobs include the following:
- Fashion Journalist
- Visual Merchandiser
- Public Relations Executive
- Advertising & Marketing Manager
- Product Packaging Designer
- Graphic Designer
In terms of fashion communication salary packages, they can range anywhere from INR 10.2 lakhs to INR 14.9 lakhs, as per 6figr.com. Note that this is merely a rough estimate based on entry- and mid-level positions.
Who Can You Work For?
Aside from all the lucrative career opportunities, a fashion communication course will equip you to work with several industry giants.
With a little experience and a proven track record, you can apply for fashion communication job positions in brands such as:
- Marie Claire
- Christian Dior
- Tommy Hilfiger,
There is more. Because the program covers multiple disciplines, you could even go on to work for peripheral industry entities. For instance, a graduate can start as a packaging designer for Myntra. In other cases, you could be hired as a graphic designer for a software company that wishes to enhance its product’s visual aesthetic.
The possibilities are, quite literally, endless. What truly matters is where your passion lies.
While there is plenty more to be said for the programme, the truth is that whatever is said today will change tomorrow. In other words, this field is constantly expanding and evolving. And, with that ever-changing expansion comes new opportunities almost every day.
Put simply, pursuing a fashion communication course is not just a good idea—it is an excellent one. And, if your mind is finally made up, why not enrol for a PG in fashion communication from the JD Institute of Fashion Technology?
One of the premier fashion communication colleges in India, the JD Institute of Fashion Technology bases all its courses on three foundational pillars: Sustainability, Ethicality and Innovation.
Through that, it prepares its students to formulate effective solutions for industry challenges and also inculcates the importance of doing so in a progressive way.