PLANNING A FASHION SHOW: 5 WAYS TO SUCCESS
Planning a fashion show for an upcoming season can be hard especially as a brand coordinator or organiser to promote the newest fashion collection and bring it to the eyes of the fashion community. Here are five easy steps that can ensure the show will not only be successful but also unforgettable:
- PICKING A VENUE
The first step to organising a star runway show is to carefully choose a venue that will complement the fashion collection and the vision behind it. Over the past few years, we have seen many brands that were all creative in their decisions to prove there is no shape or size a show has to be.
A venue can be as small as an penthouse or big as an entire football field, but the most important is that an organiser understands what will help cast the fashion collection and brand in a positive light. As beginners, try seeking local venues that may have a history of hosting these kinds of events, but if the search isn’t successful, you can always look for it on the internet.
- CHOOSE MODELS
Once the venue has been chosen, the next step is to bring the fashion collection to life. It’s time to curate and cast models. While choosing the models, keep in mind that they are the ones that will affect the impact of the line. It is better to choose those who will stand out on the runway and will create an unforgettable significance on a piece of clothing.
To be able to establish a significant connection between a model and garment is a sign of success, so choosing eye-catching and unique models will give a flair to the show. Moreover, be sure to start searching for models as soon as possible. Sometimes booking models can be a lengthy process, so being ahead of time will lead to a better chance of anchoring a high-quality talent.
- SELECTING THE THEME AND CLOTHING
The selection from the clothing line that is to be exhibited is the most important aspect of the event. Essentially, this is the content that is being portrayed to the world, so ensure to put some thought into what is needed from the fashion collection to be displayed on the runway.
Whether it is your favourite piece or a collaboration with another designer, these creative decisions are what can make or break the fashion show. Additionally, creating a theme around the clothing selections can help brand the show better and make it memorable.
- CREATING AN ATMOSPHERE
Establishing an atmosphere and selecting the theme go hand in hand with making a fashion show an “experience.” Depending on the theme, take thought when looking into things like music selection, lighting, stage production, audience seating, and overall feel of the venue.
If it is a summer fashion collection, for example, upbeat music, warm lighting and flower decor would serve as great additions to make the show feel more holistic.
- MARKETING STRATEGIES, PROMOTING, AND ORGANIZING
Once all the details are in place, it is time to start promoting. Entering social spaces with specifics and colourful images are extremely effective tactics to start getting your brand name and theme out to the industry.
For effective event organisation, using online ticketing platforms to host the show’s information. Creating event pages are extremely helpful for attendees looking to learn more, RSVP, and to share the event details with their friends.
Creating other marketing strategies are great ideas as well. If your budget allows, flooding the streets with promotional posters or even billboards are great ways of getting the show and message out.
Planning a fashion show can be a difficult task at the beginning, but as you go you will learn new things and new strategies on how to get the event organised in a more effective way. The M.B.A. in Fashion Business and Event Management – Singhania University – 2 Years at JD Institute teaches its students on how to achieve a successful event through seminars and internship opportunities beyond the syllabus, which help them understand the industry and work towards their goals.