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Recycling clothing is not an unknown concept in the fashion industry. But the concept of converting doormats to shirts, is impressively new. Thousands of doormats made from hundreds of meters of fabrics are burnt and go up in smoke in South Africa. On seeing this, designer Valentine Rob decided to create Akho, a brand that aims to create timeless clothes made with all

Launching a fashion brand in its simplest form, means it requires distinguishing one type of product from another. But for one to launch a brand from scratch, there’s so much more to consider. For instance, you need to consider brand quality and define how the brand will be placed in the market as well as how it will differ from other brands. Additionally,

Sustainable Fashion labels are thriving in the Fashion Industry today. This joyful change in the industry towards sustainability has been recognized by many consumers who have educated themselves on the effects of having a sustainable lifestyle. There is no better way to dress up than pump in some accessories. Despite the occasion, all that is needed is a fun accessory to  amp the look

Beauty Products from favourite beauty brands are still out there giving their best of the best formulations for best skin and look ever. After understanding how an individual’s life has changed over the course of the pandemic, these new beauty products are masters of multi-tasking, that help save time and money over the long run. Here are 4 beauty products that are going

Planning a fashion show for an upcoming season can be hard especially as a brand coordinator or organiser to promote the newest fashion collection and bring it to the eyes of the fashion community. Here are five easy steps that can ensure the show will not only be successful but also unforgettable: PICKING A VENUE The first step to organising a star runway

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