Fashion is not just about opulent designs and styling trends - it’s also a business. Understanding aspects of the industry beyond fashion design, from fashion marketing to luxury brand management, is crucial for success. This is where a study in fashion management comes in. How the fashion industry does what it does rests on the shoulders of a massive team of professionals, from designers
Impact of pandemic on fashion retail is continuing to see an accelerated reliance on digital and technological mediums for fashion retail experience. With the pandemic progressing with the adoption of stay at home approach, people are moving away from traditional retail shopping experiences. There is an increased demand in loungewear and activewear and as more and more businesses are transitioning into online platforms,
What is fashion management ? Fashion industry is not composed of designers and models, but also people who run and manage the business of designers and their brands. Fashion management deals with the building of brand image and awareness in the general public as well as the management of marketing, merchandising and retail of fashion products. This includes organisation, planning and promotion of
Sonam Kapoor - Evolution of a Fashion & Style Diva Sonam Kapoor, the epitome of sophisticated Indian glamour has been in the spotlight of the global fashion world for quite some time. She for once does not shy away from venturing into the unknown territory and experimenting with her looks. Styled by her sister/stylist Rhea Kapoor, Sonam has been a trendsetter and a trail