Believe it or not, the phrase “a picture is worth a thousand words” has never been more relevant than in the current competitive world! With attention spans growing shorter, brands must now communicate their messages in the quickest way possible- through digital art. Enter- graphic designers. They can convey complicated messages more quickly than words. A graphic design career is one of the most lucrative options because of the steady demand and the freedom to be creative.
But don’t be fooled! If you think an undergraduate degree in Graphic Design, like the one available at JD School of Design, will only get you a job in a marketing agency, we are here to convince you otherwise. With a good foundation in design and illustration, one can work in packaging, website designing, movies or print media. The opportunities are limitless!
So, whether you are a curious student weighing the advantages of following this route or a seasoned professional looking to transition to a different domain, we’ve got you covered!
This blog will piece together the multiple benefits of a graphic design career in India, combined with the job description, alternate career paths, and the average pay scale.
Understanding Graphic Design: Opportunities In The Industry
Graphic design is the art of using designing tools or freehand illustrations to create visual content that delivers a particular message. A graphic design career would entail working with brands to design imagery influencing consumer emotion.
You will ideate and develop a layout for advertisements, brochures, posters, and magazines to promote a product, simplify information or create a brand identity.
Graphic design career opportunities are immense. According to Careers360, the employment of graphic designers is to increase by 3% in 2028. A few reasons for this are as follows-
- Companies are realising the importance of social media presence and are building their online brand. Thus, they require professional graphic designers to make their visual content.
- Many firms are also learning the need for branding, increasing the demand for logos and brand designers.
- The digital revolution is centred around design. They occur in websites, apps, e-newsletters and even marketing initiatives. However, this is just the beginning. It is predicted that future digital experiences like holograms and VR platforms will push the demand for graphic designers even higher.
Is Graphic Design a Good Career?
A career can be great only if it matches your particular skills. So, while the graphic design industry is poised to grow, it can be a good career choice only if you meet the below-mentioned criteria.
- A graphic design career path can be ideal for individuals with creative and technical skills. Click here to learn more about the essential software know-how for a graphic design career.
- One needs to have strict time-management skills to meet tight client deadlines.
- Working knowledge of marketing strategies, SEO rules, and business environment is mandatory.
- Problem-solving and teamwork skills are necessary.
If you meet these conditions, congratulations! Graphic designing might just be your thing!
Working as a graphic designer also has many advantages. You can enjoy fixed work hours and design for diverse clients. You also have the potential to work remotely. You can do your graphic design jobs freelance, part-time or full-time. This way, you can supplement your income and have fun doing it!
Finally, we address the most obvious question, how much do graphic designers earn in India? According to Glassdoor, the starting salary for graphic design jobs for freshers is INR 3,00,000/- per annum.
Career Opportunities In Graphic Design
The answer to the question, ‘how to start a graphic design career?’ depends on your area of specialisation. So, if you are not one for the fast-paced advertising and marketing world, we have listed a few alternate avenues that you can pursue.
The first thing about a product that catches a consumer’s eye is its packaging. Instinctive purchase decisions are often decided by how good the product ‘looks’ This is where packaging designers come in.
Everything from batteries to the latest videogame consoles requires packaging. Thus, these designers are always in demand. They must have good knowledge of typography, colour theory and laws related to packaging.
Multimedia Artist/ Animator
The next step after designing still art is to make it move. This is exactly what animators do. They craft various graphics, animations and visual effects for different outlets, including video games and films.
While this increases responsibilities, there is an increase in compensation as well. According to Glassdoor, the average salary for animators is INR 13,00,000/-.
Graphic designers who make visual content and infographics for websites and apps are termed web designers. They must have a basic understanding of user experience design and simple coding principles to help them design content with a better user interface.
You can learn UI/UX through specialised short-term courses. Kickstart your graphic design career growth with a postgraduate degree in User Experience and Interaction Design from the JD School of Design.
Surface Pattern Designer
Love fashion and graphic design? Here’s a way you can do both for a living! A surface pattern designer creates aesthetic elements that can be represented on fabric. These patterns are in technical repeat and can be used anywhere from car seat fabrics to the biggest fashion houses.
The best part? You can do this from the comfort of your home and sell your patterns online.
The graphic design industry is poised to grow. Jump on this bandwagon and explore various job roles that you can pursue if you choose to take up a graphic design career.
However, it is necessary to note that employers always look for a formal educational background while hiring. While short-term courses are great, it is always beneficial to get a recognised degree.
JD School of Design’s comprehensive Graphic Design programme is one course you can look into. This four-year coursework will teach you the A-Z of designing and equip you with the skills needed to flourish in the industry.
Kickstart an exciting graphic design career by enrolling with us today!