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Fashion week in India has always been keenly anticipated by the public. Even people who are not really into fashion have heard about it, or seen glimpses of it on TV or Instagram. It is because the fashion event has garnered attention for a long time to showcase the best designers and their work by planning a flawless event. Now you must be thinking, what does it take to organise such a massive event? Who manages it? And what is fashion event management? Don’t worry; all your questions about fashion show management are answered below.

Event Management in Fashion Industry

Fashion shows are the hubs of innovation, and more ahead of their time than any other type of event. They constantly test the limits of event production and incorporate various styles, from simple setups to extravagant ones. The planning and conducting of an event from start to finish is known as event management. This process includes pre-event planning and curating materials all the way to post-event planning which is the after-party up until the cleanup.

The fashion event manager makes choices early on regarding their event’s date, venue, and theme. Event planning is frequently portrayed as being very glitzy and cutting-edge in the realm of event management fashion. But in reality, multiple aspects of it demand a lot of hard work and sheer determination, all of which happens behind the scenes.

Types of Fashion Events

Fashion event management is not only limited to fashion shows. There are different types of fashion events that need managing, some of which are:

Product Launches

These events are organised so a product can be launched successfully in the market. A product launch creates a buzz, so it catches the attention of the customers as soon as it hits the market. There are three types of product launch events, namely consumer events, trade events, and media events.

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Fashion Awards ceremony

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Award ceremonies deserve all the attention as they celebrate success in all industries, including the fashion industry. It’s crucial to make such events positive, entertaining, and popular when organising them.

Runway Show

A runway show is one of the most enjoyable ways to give a fashion consumer an experience; it enthrals the audience and is one of those occasions that breathes a fashion lifestyle. Viewers can follow the progression of the many designs and get a full sense of a brand’s creative concept.

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Skills You Must Have for Fashion Event Planning

In the fast-paced and ever-evolving world of fashion events, event planners must possess a unique set of skills to thrive and succeed.

1. Strong interpersonal skills

Planning events in the most glamorous industry will require major communication skills. You will constantly be striking deals with people, whether it’s the decor team, lighting team, security team, etc. You will need to stay in contact with an enormous amount of people to run the event smoothly.

2. Organisational Skills

For most fashion show event planners, one of the many keys to success is organisation. In addition to reducing stress, developing your organising abilities can boost your creativity by enabling you to see the wider picture and come up with original ideas. The number of people and businesses involved in fashion events can reach hundreds, so organisation skills are crucial.

3. Creative Skills

The fashion industry is at the heart of creativity, and organising an event for the industry is stressful. But, there is a plus point every time you are a fashion event organiser, your creativity will move up a notch. You just have to challenge yourself and conjure up ideas that will floor the audience.

Getting into the Fashion Show Event Management

Just creativity and want will not get you into the event management industry. You should never forget that the core of fashion event management is marketing. These events aim to market the designs, concepts, clothes, and accessories as well as to showcase the creativity of the designers.

To assist you in breaking into this field, earning a qualification in event management that incorporates a significant amount of professional marketing is crucial. There are a few fashion management courses which might help you get  fashion event management jobs.

JD Institute of Fashion Technology provides a 2-year MBA degree in Fashion Business and Event Management. The two-year post-graduate program hones the candidate with all the business technicalities and creative elements they need to get into the profession.  The course will deal with concepts like Fashion Dynamics, Fashion Psychology, learning design and managing real fashion events.

Regarding the fashion event managers, they are most of the time contacted to support brand retailers, big corporations or charities to raise money for fashion events. They even get opportunities when a product is making its debut in the market, which will need brand engagement.

Being willing to travel as an event planner will significantly increase your prospects of pursuing a career in fashion event management. As there are fashion event opportunities available all around the world.

Final Thoughts

If you are looking to be in the fashion event management industry, we hope this article has answered your question about what is fashion event management. If you are interested in studying fashion event management, JD institute will help you through the process with the knowledgeable professors who are industry experts.

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