PG Diploma in Fashion Business and Event Management 2 Years
16/01/2026 2026-01-16 13:16PG Diploma in Fashion Business and Event Management 2 Years
PG Diploma in Fashion Business and Event Management 2 Years
About Course
Studying PG Diploma in Fashion Business and Event Management from JD Institute integrates creativity and business management into a structured postgraduate curriculum. The MBA in Fashion Business and Event Management from JD Institute stands out for its ability to seamlessly integrate the creative aspects of fashion with the strategic and operational principles of business management. With a curriculum designed to be both strategic and market-driven, the course aims to develop students into skilled professionals ready to establish their own fashion brands or event management enterprises.
This PG Diploma in Fashion Business and Event Management is a program that focuses on fostering entrepreneurial abilities in the fashion domain, whether for launching products or services. It enables students to understand the intricacies of managing a fashion brand or event, apply innovative marketing strategies, and build a distinct business identity. Students progress through a comprehensive learning journey—from acquiring business fundamentals to mastering fashion products and their production, and finally understanding how to design and manage events for a superior experience.
Duration: 2 Years
Eligibility: Any degree from the UGC Recognised university
Availability: Bengaluru | Cochin
Course with Built-in AI Training
Why Choose PG Diploma in Fashion Business and Event Management?
Offering a unique blend of creativity, strategic thinking and business acumen that sets professionals apart in these competitive industries, the PG Diploma in Fashion Business and Event Management from JD Institute is the perfect choice. This specialized program equips students with a comprehensive understanding of fashion business strategies, branding, and global market dynamics while integrating the art of managing high-impact events that define brand identity and consumer experiences. Our curriculum incorporates the concept of AI in fashion business and event management, enhancing creativity and innovation. With the fashion industry constantly evolving and events playing a pivotal role in brand storytelling and customer engagement, this MBA provides invaluable insights into trend forecasting, sustainability, and digital transformation.
Course Overview
- The PG Diploma in Fashion Business and Event Management helps develop the foundational business acumen required to successfully launch and operate a fashion and lifestyle venture or manage an existing enterprise. Topics include Brand Dynamics, Organizational Behavior, Project Management, and Financial Management.
- Master effective communication strategies for B2B and B2C marketing through subjects such as Media Communications, Integrated Marketing Strategies, and Digital Services.
- Learn how AI is transforming fashion and events through integrated tools, trend forecasting, and real-time data applications.
- Gain a comprehensive understanding of the fashion industry with subjects like Fashion Dynamics, Fashion Psychology, and Merchandising, focusing on customer experience and adaptability to industry shifts.
- Explore sustainable practices in fashion, technology, and future events to understand the present landscape and its implications for business opportunities with the PG Diploma in Fashion Business and Event Management from JD Institute.
- Engage in case studies, live discussions, and interactions with industry experts to discover specialization areas. This knowledge is further applied during internships, culminating in a dissertation reflecting the skills and insights acquired over the four semesters.
Learning Outcomes
- Students studying PG Diploma in Fashion Business and Event Management will gain a comprehensive understanding of the current state and future possibilities of the interior design field, while also learning to identify and address contemporary challenges.
- Acquire deep knowledge of design philosophies and thinking, utilizing innovative and experimental methodologies.
- The PG Diploma in Fashion Business and Event Management from JD Institute enables explore and refine an individual specialization or area of expertise, keeping abreast of industry practices through hands-on projects and field visits.
- Cultivate entrepreneurial skills and develop the confidence to navigate the competitive design industry effectively.
- Achieve proficiency in digital and technical tools, enabling a career in interior design that aligns with technological advancements.
Career Opportunities
Upon successfully completing the two-year PG Diploma in Fashion Business and Event Management, students are well-prepared for dynamic career paths in roles such as: Startup Leadership and Project Development; Entrepreneurship; Management Consulting; Strategic Business Planning; Marketing and Communications Management; Retail and Merchandising Leadership; Financial Operations Management; Freelance Project Consultancy; Brand Leadership; and Trend Analysis and Forecasting.
Reasons To Apply
Through its dynamic teaching approach, the PG Diploma in Fashion Business and Event Management from JD Institute program equips students with the expertise and aptitude required to run and manage businesses effectively across fashion and lifestyle sectors. The curriculum emphasizes decision-making techniques that help students respond to the ever-changing needs of creative industries with flexibility and innovation. Graduates are well-prepared for diverse roles, such as Merchandising, Space Design, Financial Planning, Marketing, Event Management, Business Entrepreneurship, Manufacturing, Logistics, and Sales in the fashion realm.
Course Structure
Semester I
| Sl No | Subject Code | Subjects | Type |
| 1 | MBA 101 | Communication & Presentation Skills | Theory |
| 2 | MBA 102 | Principles of Management | Theory |
| 3 | MBA 103 | Dynamics of Fashion Industry | Theory |
| 4 | MBA 104 | Event Management | Theory |
| 5 | MBA 105 | Research Methodology | Theory |
Semester II
| Sl No | Subject Code | Subjects | Type |
| 1 | MBA 201 | Organizational Behavior and Human Resource Management | Theory |
| 2 | MBA 202 | Consumer Behaviour & Psychology | Theory |
| 3 | MBA 203 | Marketing Management | Theory |
| 4 | MBA 204 | Trend & Events Forecasting | Theory |
| 5 | MBA 205 | Exhibition & Event Planning | Practical |
Semester III
| Sl No | Subject Code | Subjects | Type |
| 1 | MBA 301 | Brand Management | Theory |
| 2 | MBA 302 | Visual Merchandising | Theory |
| 3 | MBA 303 | Publicity & Media Management | Theory |
| 4 | MBA 304 | E- Commerce | Theory |
| 5 | MBA 305 | Dissertation | Practical |
Semester IV
| Sl No | Subject Code | Subjects | Type |
| 1 | MBA 401 | Sourcing & Vendor Management | Theory |
| 2 | MBA 402 | Cost Management & Budgeting | Theory |
| 3 | MBA 403 | Legal Policies & Best Practises | Theory |
| 4 | MBA 404 | Entrepreneurship | Theory |
| 5 | MBA 405 | Project | Practical |