If you have ever set foot in a store checking out the window display or picked out a product while shopping, you have been bewitched by the visual merchandising at work. Well-designed products are the point of entry. But visual merchandising is what gets customers into the store and spend some cash. It exceptionally transforms a physical environment into an extension of a brand’s
Elements of visual merchandising are tools or guidelines that can be kept in mind while creating or designing a retail display that is aesthetically pleasing as well as effective in items of its purpose. Visual merchandising in the practice of presenting the products of any retail store through strategic planning in order to attract potential customers through the way it is presented as