B.Des in Visual Communication
18/12/2024 2025-04-23 15:36B.Des in Visual Communication

About Course
These undergraduate programmes are designed for participants looking to enter the design world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field.
Why Choose B.Des in Visual Communication from JD Institute?
The B.Des in Visual Communication Program at JD Institute is the perfect choice for those looking to build a creative and successful career in Visual Communication. This program focuses on helping students develop their unique design skills while teaching them about the latest trends and techniques in the industry. JD Institute’s B.Des in Visual Communication program provides hands-on learning through live projects, workshops, and collaborations with leading fashion brands, ensuring students gain real-world experience. Our curriculum incorporates the concept of AI in visual communication, enhancing creativity and innovation.Â
Course Overview
- The B.Des in Visual Communication is a comprehensive course that blends creativity with technical expertise, preparing students for the dynamic design industry. The program covers graphic design, product design, UX, and digital media, emphasizing handson experience and real world projects. Students develop critical thinking, problem solving skills, and an understanding of user centered design.
- Key highlights include building a strong portfolio, learning project management, and gaining entrepreneurial skills for marketing design services. The curriculum also includes exposure to industry practices through studio visits and working across all production stages—pre production, production, and postproduction.
- Graduates will be well equipped with both artistic and functional design skills, ready to tackle challenges in the design industry and create innovative, user focused solutions.
Program Outcomes
- Equip students with a comprehensive understanding of design fundamentals, including composition, typography, and color theory, to create effective graphic design solutions for both print and digital media.
- Develop expertise in branding and advertising, teaching students how to create cohesive brand identities and impactful marketing materials that connect with audiences and drive brand recognition.
- Emphasize filmmaking and visual storytelling, training students in techniques like cinematography, storyboarding, and editing to craft compelling visual narratives.
- Teach students the skills needed for packaging design, focusing on creating
- functional and aesthetically pleasing solutions that enhance user experience and align with brand identity.
- Prepare students in advanced CGI and post production techniques, enabling them to produce high quality visuals for motion graphics, films, and digital
- Guide students in building a professional portfolio that showcases their expertise in graphic design, branding, filmmaking, packaging, and CGI, preparing them for successful careers or entrepreneurial ventures in visual communication.
Career Opportunities
- Visual Designer
- Branding Specialist / Brand Strategist
- Packaging Designer
- Multimedia Designer
- Motion Graphics Designer / Visual Effects Artist
- 2D Animator
- Matchmove Artist
- Storyboard Artist
- PrepPaint Artist
- Roto Artist
- Art Director
- Creative Director
- Freelance Designer / Entrepreneur
- Digital Content Creator
Reasons To Apply
- Unleash Your Creativity: Explore your artistic vision and transform it into stunning designs. Our program provides a platform to experiment with various materials, techniques, and styles.
- Master the Art and Science of Fashion: Develop a strong foundation in design principles, pattern making, draping, and garment construction. Learn to blend creativity with technical expertise.
- Stay Ahead of Trends: Stay updated with the latest fashion trends, sustainable practices, and emerging technologies. Our curriculum incorporates industry insights to prepare you for a dynamic and ever-evolving industry.
- Build a Strong Professional Network: Connect with industry experts, alumni, and fellow students. Our program fosters a supportive community that can help you launch your career.
- Pursue Diverse Career Paths: Our program equips you with a versatile skill set, opening doors to a wide range of career opportunities, including fashion design, textile design, accessory design, styling, and more.
- Internal Assessments– Provides an evaluation of students’ learning progression during the entire length of the course.
- Projects– In-class and independent research projects undertaken to demonstrate students’ depth of understanding of the subject.
- Semester Examinations– Time-based formal assessments to test students' understanding of the subject.
- Presentations– Used in a few subjects to demonstrate communication skills, professionalism, critical thinking and support findings. Portfolio Assessment– Exhibits learning from the concept stage to execution.
Course Structure
Semester I
Sl No Subject Code Subjects Type 1 BdesVC101 Visualization and Representation – I Practical 2 BdesVC102 Art & Aesthetics Theory 3 BdesVC103 Fundamentals of Design – I Practical 4 BdesVC104 Material Exploration Practical 5 BdesVC105 Digital Fluency Theory
Semester II
Sl No | Subject Code | Subjects | Type |
1 | BdesVC201 | Fundamentals of Design – II | Practical |
2 | BdesVC202 | Visualization and Representation – II | Practical |
3 | BdesVC203 | Design Communication | Theory |
4 | BdesVC204 | Geometry | Practical |
5 | Bdes VC205 | Foundation Project | Practical |
Semester III
Sl No | Subject Code | Subjects | Type |
1 | BdesVC301 | Visual Design Principles-I | Practical |
2 | BdesVC302 | Design & Illustrations-I | Practical |
3 | BdesVC303 | Digital Imagery-I | Practical |
4 | BdesVC304 | Typography-I | Practical |
5 | BdesVC305 | Interfusion Studies & research | Practical |
6 | BdesVC306 | Sustainable Practices | Theory |
Semester IV
Sl No | Subject Code | Subjects | Type |
1 | BdesVC401 | Visual Design Principles-II | Practical |
2 | BdesVC402 | Design & Illustrations-II | Practical |
3 | BdesVC403 | Digital Imagery-II | Practical |
4 | BdesVC404 | Typography-II | Practical |
5 | BdesVC405 | Interfusion Studies & research | Practical |
6 | BdesVC406 | Entrepreneurship | Â |
Semester V
Sl No | Subject Code | Subjects | Type |
1 | BdesVC501 | Design Suite-I | Practical |
2 | BdesVC502 | Set Design & Advertising | Theory |
3 | BdesVC503 | Pre-production techniques | Practical |
4 | BdesVC504 | Interfusion Studies & research | Practical |
5 | BdesVC505 | Internship | Â |
6 | BdesVC506 | People Management | Theory |
Semester VI
Sl No | Subject Code | Subjects | Type |
1 | BdesVC601 | Design Suite-II | Practical |
2 | BdesVC603 | Fundamentals of Animation | Practical |
3 | BdesVC602 | Fundamentals of Film making | Practical |
4 | BdesVC604 | CGI & Post production techniques | Practical |
5 | BdesVC605 | Interfusion Studies & research | Practical |
6 | BdesVC606 | Motion Graphics and compositing | Practical |
Semester VII
Sl No | Subject Code | Subjects | Type |
1 | BdesVC701 | Graduation Project-I | Practical |
2 | BdesVC702 | Introduction to User experience design | Practical |
3 | BdesVC703 | Design Thesis | Practical |
Semester VIII
Sl No | Subject Code | Subjects | Type |
1 | BdesVC801 | Graduation Project-II | Practical |
2 | BdesVC802 | Portfolio Development | Practical |