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the pearl - JDDA LOGO 150x150 - The Pearl: A Tribute to Princess Diana
The Pearl A Tribute to Princess Diana (7) the pearl - The Pearl A Tribute to Princess Diana 7 - The Pearl: A Tribute to Princess Diana

Designers: A B Akshaya & Aishwarya N

The Pearl: A Tribute to Princess Diana

The Pearl was designed by A B Akshaya and Aishwarya N, students of BSc. in Fashion and Apparel Design at JD School of Design powered by JD Institute of Fashion Technology, Bengaluru of JD Design Awards 2023. The collection was inspired by Princess Diana’s sophisticated and elegant style. It features semi-formal eveningwear targeted towards the upper-class segment of the market. The age group targeted was from 20 to 30 years old, and the collection will be marketed internationally. Primarily focusing on semi-formal evening wear it aims to cater to the upper-class segment of the market. The garments exude a sense of refinement and glamour, making it ideal for special occasions and upscale events. Targeting individuals aged 20 to 30 years old, the clothing will appeal to a younger demographic while maintaining the sophistication associated with the Princess’s style. With an international marketing strategy in place – The Pearl aims to reach fashion enthusiasts across the globe. Its international appeal lies in the fusion of classic and contemporary elements, making it relevant and appealing to a diverse range of consumers. The work on the garments lays emphasis on quality craftsmanship, attention to detail, and its connection to the Princess’s timeless style position it as a premier choice for those seeking refined and elegant eveningwear.

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JDDA 2023

Photography Credits: Prem Pandora

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