If you have ever set foot in a store checking out the window display or picked out a product while shopping, you have been bewitched by the visual merchandising at work. Well-designed products are the point of entry. But visual merchandising is what gets customers into the store and spend some cash. It exceptionally transforms a physical environment into an extension of a brand’s
What is visual merchandising ? Visual merchandising is the art and practice of displaying or presenting items or products of a retail store that accentuate the product’s features and benefit, with the main goal of creating interest in a prospective consumer so that they might make a purchase. Traditionally visual merchandising has been limited to physical stores, but with the increased reliance on