4 Design Entrepreneurs Who Have Trodden New Paths in the past Decade
The past decade has seen an exponential rise in the number of entrepreneurs in the e-commerce market who have brought fresh and never-seen-before ideas to the front. These people and their ideas went on to disrupt the sector and changed how it was viewed, perceived, and consumed.
At this point, it is important that we remind ourselves again why they stood out from the others and what made them and their businesses reach the heights of success.
Found in 2011 with a vision to provide more options in lingerie wear and save women from a hundred trips to different stores only to come out with innerwear they are less than satisfied with, Zivame not only changed how women buy lingerie but it also did away with the taboo of talking about it openly with its uncomplicated yet impactful marketing campaign. Since then, it has only been an upward slope for these bunch of entrepreneurs who have now gone on to launch their own exclusive Zivame collection which has received rave reviews from customers.
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Who doesn’t know this Bengaluru-based e-commerce shopping website? There was a time when people were extremely sceptical of buying wares online. Myntra’s consistent dedication to both, its content, as well as customer services, has eased the process to a great extent and made it fuss-free and accessible to all. Not to mention, their collaborations with Bollywood stalwarts have only helped them come closer to the target audience who turn to Myntra for any and every fashion need.
Image Source: Times of India
Probably one of the first furniture designing and home delivery platforms in India, Pepperfry is now a household name. Thanks to their reasonable price range for unbelievable quality products and, of course, extreme convenience, Pepperfry makes furniture shopping easy and stylish. The platform has something for everyone and is truly the epitome of what could be achieved with innovative thinking and precise implementation.
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Lastly, there is Ajio redefining the fashion scene in India altogether by introducing high street style garments at enormously affordable prices while also ensuring that those seeking luxury don’t have to turn away from this e-commerce platform empty-handed. They have seen a steady graph of constant growth, and partnering up with Lakme Fashion Week in recent years was just the stepping stone it needed to find its way into everyone’s phones and shopping lists.
Entrepreneurship is a highly competitive endeavour where only the most enterprising, innovative risk-takers can survive. These four design entrepreneurs have proven their mettle by choosing to take different paths which may have been filled with adversities, but are now clearly coming out as true winners. It takes true grit and constant innovation to make an idea work. The Diploma in Fashion and Lifestyle Entrepreneurship in JD Institute of Fashion Technology is designed exclusively for those aspirants who have the willingness, capacity and the quality of a leader- to run a business and give wings to their dreams.
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