Atarangi Ta-moko – Future Origin – JD Annual Design Awards 2017

Award Category: Most Sustainable
Collection Name: Atarangi Ta-moko

Students Names: Jesly Joju

Atarangi Ta-moko, an exquisite and exotic shoulder gear, is inspired by the Maori tribe of New Zealand, showcasing the fine art and shadow art. Creating a future that is both sustainable and innovative while withstanding the ethics is the challenge in hand. Being an ardent fan of avant-garde jewellery, the designer wanted to achieve all 3 criteria of sustainability, innovation and ethics, wherein innovation is being kept as the main priority. The shoulder gear is sustainable because of the choice of material used. Veneer sheets, also known as wood skin, are being used, deriving inspiration from the creative wood carvers of the Maori tribe. Thin sheets of wood shaved off the tree trunk are used to structure the piece. Minimal consumption and maximum production are the specialities of the material. It is organic in nature, and its production and decomposition don’t harm the environment. Playing with shadow art, the designer created panels out of recycled paper to let light pass through them at certain angles. The shadow art also highlighted tattoo designs, inspired by the tribal designs and heritage of the Maori tribe, imprinted on the piece. The jewellery looks technically challenging but is in fact very easy to achieve. The design has a futuristic feel to it and is more structural. It is perfect for modern women who believe in contemporary and out-of-the-box kinds of style.

Photo Courtesy: Jerin Nath (@jerin_nath) Atarangi Ta-moko – Future Origin – JD Annual Design Awards 2017…! JdInstitute