Divya Batra – Jury Video – JDADA 2019
JD Annual Design Awards is around the corner, the JEDIIIANS have just done with their External Jury. Divya Batra, the creative madhouse at Quiksmith who was part of the Jury for Jewellery Department shares her experience about the collection.
Brief About the Theme
This year’s theme is Curator. We’re inspiring and guiding the design aspirants to become expert, obsessive and articulate curators of ideas you care about. The traditional definition of a curator is someone who takes care of a museum collection. The modern definition of a curator is someone who cares for something enough to study it, collect it, improve on it significantly and communicate it interestingly before an audience. A modern-day curator is a bridge between the idea he is passionate about and an audience eager to know more about the idea. He or she lives and breathes the cause. And the cause isn’t limited to the professional sphere. They actively live the philosophy. It enters all walks of life. That’s why they get the most creative, innovative and resonant ideas.
About Divya Batra
Meet the maker and creative head of Quiksmith – Yes thats Divya Batra!!!
Divya, the creative Madhouse at Quirksmith, is a NIFT Graduate with a specialisation in jewelry designing. After her graduation, Duvya worked for Amrapali from 2004-07. Post that she freelanced for 6 months, where she continued to freelance for Amrapali and designed jewellery for Manish Arora, for London Fashion Week, 2008. She has dedicated all these years perfecting the art of creating designs that stand out! She headed the design studio for FabJewels Ltd for 10 years and was among the top 3 winners at AUDITIONS 07-08 for her unique design in gold. Currently, she heads the design and production of Quiksmith, a jewellery brand based in Bangalore.
Quiksmith is a brand of handcrafted silver jewellery which identifies with the basic instinct of women today to express themselves the way they are. The brand is run is both the sisters; Divya and Pragya. The Designs are handcrafted with utmost love and patience and is 99% based on silver, adding stones and old coins into it.
Thank you Ms Divya for being a part of our external jury member.