Yazas – Curator – Jewellery Design – JD Annual Design Awards 2019
Designer: Hima Mohan
Yazas means beauty and is a jewellery collection designed for kids. The collection has been conceptualized for 8-14 year olds. Kids have a penchant for accessorizing. The collection includes pendants and earrings. Each piece is crafted with care. It has been designed keeping the playful and mischievous nature of kids in mind.
As children increasingly gravitate towards fun styles across a multitude of items such as charm bracelets, earrings, rings and pendants, it’s clear that the market for kids’ jewellery is cementing a sturdy position within the industry. This year’s jewellery trend shows a rise in demand for kids jewellery. This opportunity for children to shop for fun has helped the sector expand beyond occasion-based gift giving, making it easy to see why the children’s jewellery segment has evolved in recent years.
‘Yazas’ illustrates the stories of Panchatantra through jewellery. The Panchatantra is an ancient Indian collection of interrelated animal fables. It is a series which deploys metaphor of anthropomorphized animals with human virtues and vices. Here, Yazas displays the values taught in panchatantra through the heart-crafted jewellery. Each piece shows the value and essence of friendship which is an important quality to be imbibed in kids.
The story tells us the need for considering, understanding and helping others. It also reminds one about the value of friendship and mutual help. The story revolves around the mice and the elephants. Once, a herd of elephants crushed many mice while going in search of water. Mice asked for mercy and there occurred a mutual understanding between them, as the elephant king agreed to go in another direction for their mission. After, many years these very elephants were trapped by elephant-trappers. Since, the elephants kept their word and changed direction to not be in harm’s way of the mice, when the elephants were in trouble they reached to their rescue.