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Pure – Change – JD Annual Design Awards 2018

Award: Best Ideated Collection

Collection Name: Pure

Designer: Ayushi Kothari (ADFD 2015 Batch)

“The working woman isn’t who she used to be before”. Coming out from the stereotypes and the barriers, the collection Pure features the business wear for modern women who are out to chase her dreams. Inspired by Air pollution and minimalistic abstractions, the ensemble has been designed with an ability to ward off the effects of air pollution. The designers have incorporated 3D elements that help to reduce stress. In a colour palette that is muted and subtle, this luxurious collection is presented by our fashion designing course student Ayushi Kothari from ADFD 2015 Batch.

Pure – Change – JD Annual Design Awards 2018

Pure – Change – JD Annual Design Awards 2018
Pure – Change – JD Annual Design Awards 2018
Pure – Change – JD Annual Design Awards 2018
Pure – Change – JD Annual Design Awards 2018 | Designer: Ayushi Kothari (ADFD 2015 Batch) | Photography : Jerin Nath (@jerin_nath)
Pure – Change – JD Annual Design Awards 2018 | Designer: Ayushi Kothari (ADFD 2015 Batch) | Photography : Jerin Nath (@jerin_nath)
Pure – Change – JD Annual Design Awards 2018 | Designer: Ayushi Kothari (ADFD 2015 Batch) | Photography : Jerin Nath (@jerin_nath)
Pure – Change – JD Annual Design Awards 2018 | Designer: Ayushi Kothari (ADFD 2015 Batch) | Photography : Jerin Nath (@jerin_nath)
Pure – Change – JD Annual Design Awards 2018 | Designer: Ayushi Kothari (ADFD 2015 Batch) | Photography : Jerin Nath (@jerin_nath)
Pure – Change – JD Annual Design Awards 2018 | Designer: Ayushi Kothari (ADFD 2015 Batch) | Photography : Jerin Nath (@jerin_nath)
Pure – Change – JD Annual Design Awards 2018 | Designer: Ayushi Kothari (ADFD 2015 Batch) | Photography : Jerin Nath (@jerin_nath)
Pure – Change – JD Annual Design Awards 2018 | Designer: Ayushi Kothari (ADFD 2015 Batch) | Photography : Jerin Nath (@jerin_nath)
Pure – Change – JD Annual Design Awards 2018 | Designer: Ayushi Kothari (ADFD 2015 Batch) | Photography : Jerin Nath (@jerin_nath)
Pure – Change – JD Annual Design Awards 2018 | Designer: Ayushi Kothari (ADFD 2015 Batch) | Photography : Jerin Nath (@jerin_nath)
Pure – Change – JD Annual Design Awards 2018 | Designer: Ayushi Kothari (ADFD 2015 Batch) | Photography : Jerin Nath (@jerin_nath)
Pure – Change – JD Annual Design Awards 2018 | Designer: Ayushi Kothari (ADFD 2015 Batch) | Photography : Jerin Nath (@jerin_nath)
Pure – Change – JD Annual Design Awards 2018 | Designer: Ayushi Kothari (ADFD 2015 Batch) | Photography : Jerin Nath (@jerin_nath)
Pure – Change – JD Annual Design Awards 2018 | Designer: Ayushi Kothari (ADFD 2015 Batch) | Photography : Jerin Nath (@jerin_nath)
Pure – Change – JD Annual Design Awards 2018 | Designer: Ayushi Kothari (ADFD 2015 Batch) | Photography : Jerin Nath (@jerin_nath)

Video:

Photo Courtesy : Jerin Nath (@jerin_nath)

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