Pure – Change – JD Annual Design Awards 2018 Award: Best Ideated Collection Collection Name: Pure Designer: Ayushi Kothari (ADFD 2015 Batch) “The working woman isn’t who she used to be before”. Coming out from the stereotypes and the barriers, the collection Pure features the business wear for modern women who are out to chase her dreams. Inspired by Air pollution and minimalistic abstractions, the ensemble has
The collection draws its inspiration from an artistic movement called ART NOUVEAU which means “new art”.