Art Nouveau - JD Annual Design Awards 2015 - JD Institute of Fashion Technology

Art Nouveau – JD Annual Design Awards 2015

Art Nouveau – PURE 2015 JD Design Awards03

The collection draws its inspiration from an artistic movement called ART NOUVEAU which means “new art”.

Dedicated to Alfons Maria Mucha, a Czech Art Nouveau painter and decorative artist, known best for his distinct style, the collection captures the artistic decorations of his art work in the form of floral motifs, patterns and designs- reminiscent of the art movement.

The garments are accentuated by intricate embroidery, appliqué work and beadings, in a color palette of purple, black, white, pink, beige and blue. The ultra glam garments features mermaid trails, gorgeous drapes, pleats, curves and cut outs further enhanced by volume and feminine flares.

Titled ‘Art Nouveau, the design collection is presented by: Saima Shuaib