What is visual merchandising ? Visual merchandising is the art and practice of displaying or presenting items or products of a retail store that accentuate the product’s features and benefit, with the main goal of creating interest in a prospective consumer so that they might make a purchase. Traditionally visual merchandising has been limited to physical stores, but with the increased reliance on
The Art of Window Displays at JD Institute In today’s world visual merchandising plays a major role in keeping the brand’s image well in the eyes of the consumer. In which window displays are the one that quickly grabs one’s attention and compels the customer to enter a store. Recently, Students of Visual Merchandising Course at JD Institute of Fashion Technology exhibited miniature window displays