DE.CODE – Design Codified at JD Goa
17th and 18th June proved to be ice-breaking days as JD Institute of Fashion Technology, Goa successfully organized its first exhibition, “DE.CODE” (Design Codified) which displayed the work done by students. The two day event also presented a FREE WORKSHOP, “Design in Everyday Life” by our Interior Design faculty and a trash artist Ms. Rohitha Varghese. The two day event was coordinated by Ms. Deepika Korgaonkar along with the Vice Principal, Dr. Shweta Mariyappanavar.
The exhibition was inaugurated by Mr. Angelo Fernandes (Commissioner – Corporation of the City of Panaji) as the Chief guest, Mr. Vivek Parsekar (Municipal Engineer – Corporation of the City of Panaji) as the guest of honour and Mr. Jugdeep Singh (Ex superintendent Customs) who is currently a builder based in Goa and London. We also had a few invitees Mr. Sandesh Chodankar (Deputy superintendent of Police) and Mr. M. Sairatan (KPC constructions). The invitees graced the event and also enlightened the students with some inspiring words and appreciating all the efforts put by them.
The event also witnessed a few higher secondary schools, friends and family of JD students, along with other walk-ins.
Fashion department students of the 2020 batch were allotted one state of India each [Gujarat, Karnataka, Uttar Pradesh, West Bengal, Kashmir, Punjab, Manipur, Lambani (type of embroidery), Zardozi & Aari work (type of embroidery)]. The other samples (Knitting, crochet, appliquè, patch work, quilting, smocking, braiding, hooking, macrame, ribbon work and cutwork) were displayed separately.
Students were asked to display everything (traditional costume, artwork and articles) around that state in their stall. Each student was allotted a student from the 2021 batch to help them put up the stall.
Students of the Final year were asked to put a display as a batch. Students of this batch displayed the work and products they did during the Styling and Accessories module. Along with this, the students also displayed the garments and other products made by them during the other modules.
For the Interior department, the work was allotted batchwise. Each batch (B.Sc 2019, 2020, 2021 and Diploma) was asked to design a model of 5ft height along with the best of their work from different modules.
This platform allowed the students to sell small products and articles designed and developed by them. This gave the students an opportunity to meet the real customers and understand the real world of business under the umbrella of JD faculties.
The free workshop was organized for both the days by Rohitha Ma’am, which was conducted mainly for the aspiring students, teachers and their parents. The design workshop was designed around the concept of sustainability. Students and faculties collected trash which was used as the raw material for the workshop. Products using Pringles boxes and cardboards (bookmarks) were made. The purpose of using these materials was that the participants could learn how to paint and design on a vertical as well as horizontal surface. POP along with red oxide was used to create the textured base and was then dried and decorated using mirrors and intricate designs from indigenous art forms.
The two day event was successfully done, thus giving design students an exposure to the real life customers. The event helped the students in understanding how to price their products and to deliver them to the end customer. The overall feedback of the visitors was very positive.