KELAHIRAN – CURATOR – JDADA 2019

“Fashion anticipates and elegance is a state of mind…a mirror of the time in which we live, a translation of the future and should never be static.”

—- OLEG CASSINI —-

Designer Samrutha Devi’s collection “Kelahiran” in Indonesian and Malaysian means birth and was inspired by the ultrasonic pattern created by the foetal heart beat and Aloe Vera (Agave). The collection incorporates transparency of Aloe Vera (Agave) fabric and colourful Ikat prints and weave.

The conceptualisation of the idea of Kelahiran has been inspired by the cave paintings of Ajanta Ellora, the finest surviving examples of ancient Indian art. These paintings clearly illustrate myriad of modern fashion elements such as delicate translucent
see-through fabrics, heavy jacquards, dobby, glazing silks, patterned textiles and embellishments. It embarks on the repertoire of fabrics that are still prevalent in styling. Hence, the designs of the collection focus on high quality and timeless chic.

The fabric used to construct the garments was obtained from Agave Americana or American Aloe. The Aloe Vera plant (Agave) is associated with birth and immortality. The Aloe fibre is 100% biodegradable and recyclable. It’s physical and chemical properties are similar to cotton, with excellent breathability and moisture management. Whereas, the patterns on the fabric were implemented by using checked dobby weave with Ikat prints and weft ikat weave to represent the ultrasonic foetal heartbeat pattern.

Hence, the premise of the collection was to bring our past to life by connecting it with the future.