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nordic credence - NORDIC CREDENCE 9 - NORDIC CREDENCE – CURATOR – JDADA2019

NORDIC CREDENCE – CURATOR – JDADA2019

“Fashion is art – it’s absolute art. It’s telling a story.”

—- ZOE SALDANHA —-

Designers Bindhu Reddy and Manasa Mysore’s collection, “Nordic Credence” was inspired by the Norse art from the Viking era. They have tried to portray the arts and beliefs of the Vikings through their collection.

Viking art is also commonly known as Norse Art which is a widely accepted term of art in Scandinavian, Norsemen and Viking settlements. During this period art featured prominently in Nordic culture and everyday objects too were decorated. The Vikings introduced ceramics, distinct dress style with a variety of patterns and ornaments. They were also fond of jewellery and hence different forms of jewelry like rings, armbands and brooches were created. Necklaces were made from a variety of materials, glass beads, precious stones, small metal charms, pieces, amber and resin. The Viking art relied heavily on durable objects like metal, stone, wood, bone, ivory and textiles.

The designers have interpreted the garments of their collection to showcase what the Vikings would wear if they existed in today’s times. The silhouette of their collection is straight and the garments are “flowy”. Since, Raven was considered a symbol of war and was believed to be the eyes and ears of the chief Viking god, Odin, they have given it a 3D effect and attached it on the garments. Inorder to create the Viking art on their collections, the designers have integrated recycled leather in their collection alongwith rivets and brooches.

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