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schastay SCHASTAY –JD Annual Design Awards 2019 | Fashion Design SCHASTAY    JD Annual Design Awards 2019 Fashion Design 13

SCHASTAY –JD Annual Design Awards 2019 | Fashion Design

“To be modern is not a fashion, it is a state. It is necessary to understand history, and he who understands history knows how to find continuity between that which was, that which is and that which will be.”

—- LE CORBUSIER —-

Designers Anju Salim and Ann Maria Jose’s collection, Schastay means happiness and is a line of casual wear inspired by, Saint Basil’s Cathedral, located in Red Square, Moscow.

Saint Basil’s Cathedral is a famous tourist attraction in Russia and is one of the architectural treasures. The cathedral used to be white and its domes were gold, to match the Kremlin. The red brick and multicolored decorations are a more recent addition, with the current paint scheme created in 1860.

The highlights of the Cathedral are the colours, onion domes, grapevine and floral geometric patterns of interior, which were focused to curate the collection. The outstanding feature of the collection are the sleeves, which are exaggerated puffs inspired from the colorful onion domes of the cathedral. This made the collection trendy as puffed sleeves are in for 2019. The beautiful floral geometrical patterns found in interior as well as on the exterior walls were brought into the collection through print on print concept to the collection. The colour palette of the collection formed from the astounding colors of the cathedral gave a vibrant look to the whole collection. Pure cotton poplin fabrics are used for the collection in order to ensure maximum comfort to the wearer. The collection consists of jumpsuits, dress, skirts, trousers and tops.

MOODBOARD

SCHASTAY  schastay SCHASTAY –JD Annual Design Awards 2019 | Fashion Design SCHASTAY    JD Annual Design Awards 2019 Fashion Design 1 CONCEPT BOARD

SCHASTAY  schastay SCHASTAY –JD Annual Design Awards 2019 | Fashion Design SCHASTAY    JD Annual Design Awards 2019 Fashion Design 2

INSPIRATION BOARD

SCHASTAY  schastay SCHASTAY –JD Annual Design Awards 2019 | Fashion Design SCHASTAY    JD Annual Design Awards 2019 Fashion Design 3

LOOKBOARD

SCHASTAY  schastay SCHASTAY –JD Annual Design Awards 2019 | Fashion Design SCHASTAY    JD Annual Design Awards 2019 Fashion Design 4

CLIENT BOARDSCHASTAY  schastay SCHASTAY –JD Annual Design Awards 2019 | Fashion Design SCHASTAY    JD Annual Design Awards 2019 Fashion Design 5

ILLUSTRATIONSCHASTAY  schastay SCHASTAY –JD Annual Design Awards 2019 | Fashion Design SCHASTAY    JD Annual Design Awards 2019 Fashion Design 6

  SCHASTAY  schastay SCHASTAY –JD Annual Design Awards 2019 | Fashion Design SCHASTAY    JD Annual Design Awards 2019 Fashion Design 12

SCHASTAY  schastay SCHASTAY –JD Annual Design Awards 2019 | Fashion Design SCHASTAY    JD Annual Design Awards 2019 Fashion Design 10

SCHASTAY  schastay SCHASTAY –JD Annual Design Awards 2019 | Fashion Design SCHASTAY    JD Annual Design Awards 2019 Fashion Design 9

SCHASTAY  schastay SCHASTAY –JD Annual Design Awards 2019 | Fashion Design SCHASTAY    JD Annual Design Awards 2019 Fashion Design 8

SCHASTAY  schastay SCHASTAY –JD Annual Design Awards 2019 | Fashion Design SCHASTAY    JD Annual Design Awards 2019 Fashion Design 7

SCHASTAY  schastay SCHASTAY –JD Annual Design Awards 2019 | Fashion Design SCHASTAY    JD Annual Design Awards 2019 Fashion Design 13

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