Let’s define Branding to understand how the concept defines our businesses. The world of branding can principally be summarized as a combination of several elements such as the logo, design, mission statement and a consistent theme throughout all marketing communications to achieve a strong, positive perception of a company, its products or services in the customer’s mind. Now, that we know the bare
Colour exists all around us. We are attuned to associating each colour in the spectrum to a specific memory or a feeling. It evokes memories, feelings of nostalgia or even hunger. The concept of colour that is hardwired in our brain is often overlooked. It might be overlooked by us but not by major corporations. Organizations spend substantial amount of time, effort and
ECommerce photography is a photo clicked, edited and shared, as a visual representation for a product for the benefit of the shoppers in an online store or e-Commerce websites. The photos of a piping hot biriyani in Swiggy or Zomato to the bright blue top on TATA Cliq, we scroll on the websites and applications are clicked by e-Commerce photographs. These photos of
Product design has become a buzzword amidst the designer community. But when it comes to the understanding of general mass, we tend to fit product designers into a perception where they only create tangible materials on industry level. However, this is a huge misconception. A product designer is someone who finds solutions to the problems of humankind through the analytical approach in a given
woman entrepreneur- Roshani Subbarao who started Furball Barkery which is now the place to go if it is your pet’s birthday, or you wish to buy a cake for them or maybe just pick up a few treats. Plus point is they are made with good quality ingredients. Roshani Subbarao began her venture of Furball Barkery- a one stop solution to yummy homemade
‘Vistas for Entrepreneurship’ was a Conv. (Conversations) webinar organized on 01st October 2021 by JD Institute of Fashion Technology, Goa as a part of the institute’s 3C’s series – Conv. (Conversations), Comm. (Community), and Conf. (Conference). 3Cs is an initiative of JD Institute of Fashion Technology that aims to bring together practitioners, researchers, and students who have been a significant part of their professions
The Fashion Industry has gone through a rough patch during these unpredictable times, But if there’s one thing that we have learnt during these infinite lockdowns, is to be patient and channelise the creative energy in the time we have. Especially for designers who want to start a venture of their own, despite the challenges during these uncertain times, they have not only
