‘Vistas for Entrepreneurship’ was a Conv. (Conversations) webinar organized on 01st October 2021 by JD Institute of Fashion Technology, Goa as a part of the institute’s 3C’s series – Conv. (Conversations), Comm. (Community), and Conf. (Conference).

3Cs is an initiative of JD Institute of Fashion Technology that aims to bring together practitioners, researchers, and students who have been a significant part of their professions and interact with our students on various thoughts, disciplines and perspectives corresponding to their profession.

Who is an Entrepreneur?

An entrepreneur is an individual who has the ability and passion and creates a new business, bearing all the risks as much as the rewards the business has to offer. The webinar was conducted by Dr. M Revathi Bala, who is an Assistant Professor and Head of the Department of Commerce at Kongunadu Arts and Science College in Coimbatore, Tamil Nadu. The speaker of the webinar began by throwing light on who an entrepreneur is and how the world of entrepreneurship is sailing in the digital world of 2021.

Digging up the history of entrepreneurship, the speaker continued the discussion by mentioning that while entrepreneurship was just a ‘know-it-all’ profession a few decades back, today, in the digital era, successful entrepreneurship is a combination of knowledge, skills and capability. She opines that an entrepreneur in 2021 cannot succeed without a formal education in the field of business.

Diving into the Vistas or qualities of a successful entrepreneur, Dr. M Revathi Bala introduced to the students the various parameters that need to be checked. To qualify oneself as a successful entrepreneur, our speaker stated that social factors such as population growth rate, age profile are equally important as that of other parameters like socio-cultural environment.

Entrepreneurship in Post COVID-19 World 

The pandemic came as an uninvited guest and interrupted the course of life on earth. Keeping this in trajectory, entrepreneurship took a major hit and collapsed while people could barely retaliate. However, the webinar touched on critical aspects of this situation and highlighted the significance of reaching people’s lives to enhance one’s business. This in the speaker’s opinion, helps in designing a brand image and creating recurrent customers and clients.

Technology – An Entrepreneur’s Boost Button 

One of the crucial aspects that the conversation highlighted was the use of technology. Technological innovations according to our guest speaker plays the role of a connecting bridge between entrepreneurs and consumers. It is in the hands of the entrepreneur to rightfully use the luxury of internet and innovation to up his scale in the line of business.

‘Vistas for Entrepreneurship’ was a webinar conducted by JD Institute of Fashion Technology to introduce students to industrial reality and give them the right exposure they need to excel in their respective fields.

Vistas for Entrepreneurship: CONV. CONVERSATIONS with Dr. M Revathi