The beauty industry is responding to their consumers requirements of adapting to a green mentality. Natural and organic ingredients across various product categories are becoming more well known for their aim at positive health and environmental impacts. It evidently takes both consumers and brands to take action to protect mankind and the Earth. The beauty industry is not only working towards creating eco-friendly products but also their packaging for not only those who love beauty products but also their planet. Here are five ways the beauty industry is stepping up to a greener future:
1. USING RECYCLED PACKAGING:
Reusable bags are eco-friendly and taken while shopping by users, in a similar manner reusable bottles, containers, etc., are being used to pack makeup products. A large number of companies are focused on employing creative ways to use recycled bottles and packaging for their beauty products. These packaging can be used as a container to plant flowers, hold your makeup brushes or even reused as a container for your DIY products. THis helps avoid landfill and recycle more. (www.genusinnovation.com)
2. ADOPTING TO THE ORGANIC AND SUSTAINABLE MOVEMENT:
It is important to have healthy skin and though this can be achieved with the use of harmful chemicals and toxins, it may not be good for long tun. Everyone should want only the best organic ingredients to keep their skin, hair and face looking flawless and vibrant. The organic market has shown major growth in producing organic beauty products that consumers are purchasing. Organic beauty products are free of harmful chemicals, making it safer for the environment, the workers that make the products and of course the consumers skin.
The Microbead-Free Waters Act was passed in 2015, banning microbeads as an ingredient in any formula. Microbeads are tiny plastic particles that are used from soaps to face washes, all the way into the ocean. Microbeads pollute the waters, and contaminate the food chain with toxins. Although mircobead products are still being used, as of 2018 they can no longer be produced.
4. USAGE OF RENEWABLE ENERGY:
Various beauty brands are taking up eco-friendly procedures in manufacturing their products and not limiting themselves to just the organic ingredients used in their products. Many brands that have adopted organic ingredients also manufacture their products using renewable energy sources through wind-powered factories.
The beauty industry is making major changes with regard to creating the best products with the best ingredients. When it comes to cosmetics, soaps, and other essential beauty products, putting the environment first is possible. The eco-friendly green policy is a leading industry standard that includes never testing products on animals, avoiding the use of harmful ingredients, minimizing waste and efficient energy usage.
The beauty industry is manufacturing products without toxins that aren’t just better for us, but also better for the environment. It is now up to us on how we can incorporate eco-friendly products into our daily lives and makeup and skincare routines.