The fashion industry is shown in a one-dimensional manner today, with only supermodels being credited for their achievements. However, a lot of work happens behind the scenes in order to get the models on the ramp. All of this backend work requires meticulous planning and foresight for the event to succeed. And that is where the spotlight shines on event management professionals in the fashion industry. Now, fashion event planning is no mean feat.
Making sure that the hospitality services are efficient while simultaneously overseeing technical operations is the bare minimum for a successful event. However, there’s much more to fashion event management. This blog will give you an insight into how you can pursue your penchant for both fashion and planning!
Types of Fashion Events
Events in the fashion industry can be categorised into 4 types based on their scale and size. These have been listed below.
- Special events
- Major events
- International events
While the first two are small-scale events, international and mega-events play a global role. International events are typically limited to a particular cultural aspect of a country and are hence hosted by dedicated organisations.
Mega-events, however, are of particular significance because of the active involvement of international entities. For instance, the Olympics qualifies as a mega-event. The reason? Nearly every country actively partakes in the activities of the Olympics!
That said, mega-events are made, not born. What we mean by that is that mega-events only achieve that status after years of success. Let’s divert our attention to the motorsport industry for a moment. The Le Mans is considered to be a mega-event today. However, it had extremely humble beginnings with the participation of only a few ambitious drivers and engineers.
By and large, only 4 fashion events are recognised as mega-events. These referred to as the Big 4, would be the following.
- Paris Fashion Week
- New York Fashion Week
- Milan Fashion Week
- London Fashion Week
Only persons with an impeccable track record of flawless mega-event management are steering the wheel in these events. As a budding event management professional in the fashion industry, involvement in the Big 4 would be an impressive goal to achieve.
What is Fashion Event Management?
Fashion event management encompasses the end-to-end management of a fashion show event. Securing suitable venues and sponsors and bolstering the event’s brand image by managing public relations are part of fashion show management.
To be proficient in this field, you must develop infallible business acumen along with networking skills. As a fashion event organiser, you must be well-versed with the prevailing market in the industry too. Getting a PG Diploma in Fashion Design and Business Management is a great way to build a solid base and get started in this industry.
Therefore, simply put, fashion event planning and management refers to the management of all the backend work that makes the ramp walk and the spotlight photographs possible.
Fashion Show Event Planning Checklist
As we mentioned earlier, planning any event can be a daunting task. Now, the success of the show in the eyes of the public will largely depend on the designers’ ideas. However, the fashion show event management body can improve the experience of every stakeholder in the event! Here are some things that must feature on your event planning checklist.
Venue of the Fashion Show
The venue is, unarguably, the most important aspect of the success of a fashion show. It is the venue that must intrinsically accept and highlight the theme of the fashion event.
For instance, consider a theme that relates to urbanism. A venue that has elements of modern architecture would be ideal for urban fashion. A venue that is rustic or agrarian would be unsuitable in this scenario.
The Quality of Production and Theme of the Event
The theme of the event is the core factor of importance when a production house begins work at the venue. Gone are the days when a simple stage with a spotlight would attract applause. Today, the audience demands novelty. But novelty cannot stray too far from the theme.
Choosing a theme that can be best portrayed through the quality of products available is crucial. The best efforts of event management in the fashion industry will result in a well-rounded event that brings together quality and aesthetics.
A Well Curated Guestlist
A fashion event’s success can be majorly attributed to the people that notice it. So, inviting the right people is crucial to ensure the event gets optimal press coverage.
A corollary aspect of fashion show planning also demands that your esteemed guests get the attention they expect. The goal is to attract maximum media coverage to your guests. If that can be done efficiently, your event will automatically get published!
Final Words: What is the Financial Scope Following a Degree in Event Management?
The important thing to remember in the fashion event planning industry is that the world is your playground. Therefore, your scope of professional growth is immense. For instance, Talent reports that the average salary of an event manager in India is around INR 6,25,000/- per annum. Glassdoor reports that the average salary for a fashion event coordinator is over $42,000 per annum.
If event management is a field that excites you, you are in for a treat. You can opt for a BBA in Event Management as your undergraduate course right after the 12th grade! The course runs for 3 years and is focused on producing professionals that embody the essence of entrepreneurship. For lasting growth in this industry, the ability to make decisions in a business environment is of utmost importance. And that’s what JD School of Design aims to inculcate in students.