A Complete Guide to a Career in Product Design
If you are an aspiring student with a knack for creativity and a desire to pursue a career in product design, then you are at the right place. Take a look at the steps you need to become a product designer, the best product design course to pursue, and oodles of career options that lie ahead of you.
So, sit tight as we take you through the A-Z of career in product design and we will be there for you in every step.
“A career is not just about earning an income. It is about pursuing the true essence of your life”
Deciding which career to pursue is surely one of the most important decisions of life, but unfortunately this decision is often tainted with stereotypes and peer pressure. Student sometimes tend to consider careers which are not meant for them because of societal pressure and end up following the herd. But this situation needs to change and if you are a student then it is completely your choice to follow where your heart leads to.
So first and foremost, understand that design is the soul of every business and every sector these days. Studies have proved that human beings access and remember pictures faster than text, so the significance of design is undeniable in marketing. Design surely gives a secure and stable future for those who are passionate about it. With new techniques and innovations in design, this stream is certainly evolving expeditiously.
Put differently, a career is design is a beautiful amalgamation of imagination and inspiration coupled with the ability to turn dreams into reality.
As Walt Disney fittingly said – “Laughter is timeless, imagination has no age and dreams are forever.”
Design is timeless and due to the recent advancement in technology and huge shift towards digitization, this field is even more in demand. Marketing has changed it avatar beyond its traditional methods bringing the designers in spotlight. Content is indeed the king, but the significance of design in marketing is no less.
Moving forward, let’s shed some light on the product design course:
The first step is to find the right course and college to study product design. The best way to learn product design is through the conventional offline method. Classroom learning allows you to study the art from the experts of the industry, get mentored by them, and also get the required industry experience. To become a successful product designer, you must be adept with a thorough theoretical as well as practical knowledge of the field to chart for yourself a positive career growth.
Inorder to gain a foothold in field of product design one must arm oneself with a comprehensive knowledge base that provides a combination of theoretical and practical approach. A 4-years course in Bachelors in Visual Arts (BVA)/B. Des. in Product Design is specifically designed to give a complete exposure to students, thus opening the many doors of career opportunities after graduation. Moreover, this course is well-designed and researched keeping in mind the current trends in the industry maintaining a proper balance between theory and hands-on practice of different software in 3D design and modeling.
Starting from design foundation and design ideation in the first semester the course covers all the required areas along with good industry exposure for the students. Furthermore, Bachelors in Visual Arts (BVA)/B. Des. in Product Design course offers a range of subjects that explores Design Thinking, Design Ideation, Digital Skills and Fabrication, History of Industrial Design, Materials and Manufacturing Mechanisms, Advanced Product Design, Entrepreneurship and Innovation alongwith electives in Digital Design, Graphics Design, Sustainable Design, Space and Environment Design, Vehicle and Transport Design, Game Design, Videography, and so on to help students choose different specialization every semester. Finally, this program ends with a design thesis, a graduation project, industry exposure, and an internship.
This Bachelors in Visual Arts (BVA)/B. Des. in Product Design course prepares the students meticulously to shine brighter in the professional world.
Now, let’s traverse through the job positions you can consider after graduation in product design:
Following are a few job positions for product designers:
- Product Designer
- Industrial Designer
- Design Strategist
- Design Researcher
- Design Consultant
- Product Manager
- Production designer, theatre/television/film
- Interior and spatial designer
- Interior Decorator
- Furniture Designer
- Jewelry Designer
Thus, this stream offers a multitude of options in building your career in product design or industrial design with the specialization of your choice. In addition, before you start searching for jobs in this field it is important to understand the job responsibilities of a product designer.
Here is a typical job description of a product designer along with industry expectations:
- As a product designer, you need to have a keen eye for detail, colour combination and shapes, typography and the ability to visualize the features of the end product from the client’s brief.
- A product designer is expected to have a thorough knowledge and experience in 3D modelling software, Illustrator, Sketch, etc.
- A typical day in a life of a product designer requires you to understand the client’s brief, analyze the preferences of the customers in the market and create a design concept depending on the same.
- Along with it, research the current trends and product technologies and implement the trends in the design concept.
- Translate the design concept into a functional prototype and get approval from the internal creative team.
- Modify and revise the design to meet the customer expectations.
All in all, a career in product design, promises a bright future.
A career in product design offers you, a life full of creativity and inspiration rewarded by recognition due to its prospect of making a real impact. Good design is observed everywhere – from the basic, to the most complex. Products have been known to significantly alter lives and help simplify daily tasks. Hence new designs help provide a vantage point to create a seamless synergy that influences social experiences.