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B.V.A. in Product Design – Bengaluru City University – 4 Years

Bachelor of Visual Arts (B.V.A.) in Product Design is a four-year undergraduate degree offered by JD Institute of Fashion Technology Bangalore campus is affiliated with Bengaluru City University. The course follows an experimental and explorative pedagogy that enables the students to identify and analyse the various methodologies that inform its practice and formulate new ways of conceiving and making products. The course integrates theory with the practical and enquire how they inform each other. Though the analysis of its current practice, along with the consideration of the new material and technological resources that are available in the market, the program emphases on the adaptive and evolving nature of the field, and in the efficient meeting of the needs and concerns of its end users.



B.V.A. in Product Design follows a comprehensive structure that introduces the student to the fundamentals of product design, and offers them the space and capability to enquire new ways of working and process. The course acknowledges and recognises the adaptive and demanding nature of product design and its wide application within industrial and domestic use, and equips the cohort with the aptitude to identify and analyse problems and offer effective and versatile solutions. The students are encouraged to identify areas of their own interest and develop an individual creative identity through a pedagogy that supports the creative and critical thinking. The extensive curriculum of the program emphases on the ergonomics of making and in the exploration of various digital tools and mediums. The program also addresses the understanding of the human behaviour in order to create efficient products that do not compromise on their function and utility.

Upon successful completion of the Bachelor of Visual Arts (B.V.A.) in Product Design, graduates will be able to:

  • Apply technical skill and knowledge to comprehend, analyse and identify issues and potential concerns and offer innovative solutions that are effective and adaptive.
  • Demonstrate skills and knowledge of the various practices, methodologies, materials and techniques that inform the practice of product design, and formulate new ways of working that expand the scope of the field.
  • Apply historical and theoretical knowledge in analysing the current practice of product design and challenge its potential.
  • Develop and assess concepts, opinions and processes by thinking creatively, critically and reflectively.
  • Interpret, communicate and present ideas suited to a wide range of audiences, and offer solutions to its target group.
  • Experiment various practices with new and emerging technologies.

The Bachelor of Visual Arts (B.V.A.) in Product Design offered by JD Institute of Fashion and Technology provides:

  • The ability to develop one’s creative potential and engage with the current and evolving practice of product design.
  • Study in a state-of-the-art facility, equipped with ultra-modern technology and industry driven accreditation.
  • Develop an independent creative identity, and develop the capability to expand the scope and potential of this growing field.
  • Gain practical hands-on experience through extensive training; build innovative and professional portfolios.
  • Explore various software and digital tools, as well as the concepts of Industrial Design, Space Environment Design, 3D Printing, Robotics, Vehicle & Transport Design among others, and develop an area of interest and specialisation.
  • Wide range of career opportunities because of its expanding and innovative scope and application.
  • A supportive environment that encourages exploration and experimentation, and trains its students to be innovators and leaders.

Students graduating in B.V.A. in Product Design can implement their gained knowledge to work effectively as professional artists and designers. Some of the popular opportunities for B.V.A. in Product Design graduates are not only the following but includes:

  • Industrial/Product Designer
  • Design Strategist
  • Design Researcher
  • Design Consultant
  • Product Manager
  • Production Designer: theatre/television/film
  • Interior and spatial designer
  • Interior Decorator
  • Furniture designer
  • Jewellery Designer


  • Language I
  • Language II
  • Story of Art (Theory) – I
  • Fundamentals of Drawing (Practical) – I
  • Design Foundation I
  • Inter Design Studies (Practical) – I
  • Constitution of India and Human Rights
  • Co-curricular/Extra-Curricular Activities – Workshop/Project/Journal writing
  • Language I
  • Language II Story of Art (Theory) – II
  • Fundamentals of Drawing (Practical) – II
  • Design Foundation II
  • Inter Design Studies (Practical) – II
  • Ability Enhancement Compulsory Course – Environmental Studies
  • Workshop/Project/Journal Writing
  • Language I
  • Language II
  • History of Industrial Design
  • Design Thinking (Practical)
  • Models, Mockups and Prototypes (Practical)
  • Manual and Digital Drafting (Practical)
  • Elective – Digital Design – I, Graphics Design – I, Revitalisation of Arts
  • Basic Electronics and Electrical (Practical)
  • Science and Societies
  • Workshop
  • Language I
  • Language II
  • Design Research Methodology (Theory)
  • Design Ideation (Practical)
  • Materials and Manufacturing Processes (Practical)
  • Basic Mechanical and Mechanisms (Practical)
  • Elective – Digital Design – II, Graphics Design – II, Digital Animation
  • Advanced Product Drawing (Practical)
  • Workshop – Industry Experience
  • Non Core
  • Theory of Design I (Theory)
  • Design Ethnography (Practical)
  • Human Factors, Ergonomics and Interface (Practical)
  • Digital Methods 1 (Practical)
  • Elective – Digital Matte Painting, Camera and Film Editing
  • Photography
  • Project Work
  • Workshop – Industry Experience
  • Banking and Finance
  • Modern Design Theory
  • Digital Skills and Fabrication (Practical)
  • Departmental Elective – Lighting Design, Furniture Design, Decorative Products, Packaging Design
  • Introduction to UI Design (Practical)
  • Elective – Interaction Design, Motion Graphics, Digital Illustration Technique
  • Digital Methods 2 (Practical)
  • Entrepreneurship and Innovation
  • Project – Industry Experience
  • Design Studio Management (Theory)
  • Multidisciplinary Design
  • Portfolio, Publication and Dynamic Media (Practical)
  • Departmental Elective – Sustainable Design, Space and Environment Design, Vehicle and Transport Design
  • Elective – Game Design, Videography, Pre-Production
  • Design Thesis (Dissertation)
  • Graduation Project (Practical)
  • Internship


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