APOCALYPS – CURATOR – JDADA2019
“Design is not just about product. Design is about RESPONSIBILITY.”
—- DR. CARMEN HIJOSA —-
Designer Sheroze Khan’s collection “Apocalyps” is inspired by post-apocalyptic time, a sub-genre of science fiction, science fantasy or horror. The line is a unisex clothing range which borrows from the military and sporty style.
In popular culture, the dawn of the apocalypse is showcased as the end of the world which will involve destruction of a catastrophic scale. The reason for the event could be natural, climate change; man-made due to nuclear warfare or the exhaustion of resources; medical which could be natural or man-made; cybernetic revolt etc. Survival of the human race post apocalypse would focus on the psychology of the survivors. This would result in the survival of the fittest. The survivors would have to rebuild from scratch through the scattered remains.
During post-apocalyptic time, the garments will be utilitarian, made of sturdy and sustainable material. Keeping this in mind the designer created a collection made out of industrial waste denim. The collection is a combination of stylish, minimalist and clean design. Since, the human race will be scattered post apocalypse, the designer has incorporated a QR code on the garment. This will help access the details of the person pre and post-apocalyptic time along with the details of the garments and the accessories worn by the individual. To complete the look the designer has incorporated accessories like gas mask and bota bag.