GOLDEN RATIO IN LOGO DESIGN – THE HOLY GRAIL OF DESIGN
Golden Ratio is a mathematical principle that can be found in elements all around us like nature, colour and even sound waves. Also known as, The Golden Section, Golden Mean, or ‘phi’ (the Greek letter) – the Golden Ratio in the creation of beautiful, perfectly balanced designs that present an aesthetically pleasing visual which appeals at a deep intellectual level. The perfect example is the drawing of The Vitruvian Man and the Mona Lisa painting by Leonardo da Vinci.
The Golden Ratio also known as The Divine Proportion is the culmination of a number that is derived when two quantities are divided in a way that their ratio is the same as the ratio of their sum to one greater of the two quantities. The number is 1:1.618 which itself is derived from the Fibonacci sequence, found from the number of leaves on a tree to the spiral shape of a seashell. It can also be found in famous art works and architecture and even on our own faces.
Golden Ratio in Logo Design
A well-conceived logo design is extremely important for a brand and forms its identity. That’s why the usage of the Golden Ratio while designing a logo proves beneficial due to its ability to create visually appealing design that instantaneously draws people in and helps them connect. In fact, many of the biggest brands in the world like Twitter, Pepsi, Apple, Hyundai, Toyota etc. use the Golden Ratio to form their logos. This ensures that the image does not get distorted irrespective of the size or medium through which it is seen. Also, it works for the colour of the logo and the shades of those colors can get a pattern o follow.
Using the Golden Ratio provides designers with the flexibility to determine the size of the logo, text, symbol and any other detailing which makes a part of the logo. Designs that incorporate Golden Ratio or the Divine Proportion are viewed as beautiful, harmonious and bordering perfection. It provides a framework for design decisions. A programme like Bachelor of Visual Arts – Graphic Design is beneficial for aspirants to help conceptualise and design effective Logo Design.
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