How to do a Fashion Photoshoot? The basic elements needed for a photoshoot are as follows.Fashion Photography is all about story and concept. Each picture narrates a story behind and bringing up the thoughts to reality has many processes, starting with Brainstorming. The well-defined concept will help in finding the right images as well. The elements include Subject matter, Mood board, Location, Mood, Lighting, Styling, Hair and makeup.
First comes the deciding of the theme or the purpose of the shoot, which are like the guidelines for working forward and to achieve this, a Mood Board is required. Mood boards are very essential and are used at every stage of Fashion Photograph. Talks about the story and the mood of the shoot and helps in guiding the entire team for a collaborative endeavor. The board serves the visual summary of the shoot which includes visuals, photographs, texts or even video clips nowadays. The images added should talk about the basic aesthetics of the shoot.
Shoot Locations is one of the most important factors of the shoot. When organizing the shoot one usually has the dilemma of shooting indoors in the studio or outdoors. Based on the theme and the budget of the shoot, one can decide on the location. If it’s an indoor shoot one must make sure to have all equipment and other facilities whereas outdoor shoots require permits and the location should match the theme and the outfits worn by the models. The outdoor shoots have an advantage of having varied backgrounds with natural lighting.
Styling playing a major role in the photoshoots. A stylist’s task is to put all the outfits and garments together that matches the concept of the shoot. They usually are connected with brands, designers and through agencies. A stylist must conceptualize the outfits according to the number and fit briefs. It is the job of the stylist to ensure the expected look is delivered. The photography aspect and styling aspects go hand-in-hand.
Makeup and Hairstyle
The essential aspect of Fashion Photography is Makeup and Hairstyle, it makes all the difference when it comes to bringing the fashion story to life. Most High-end fashion shoots spend hours together on hair and makeup, as they play a crucial element of the shoot. They also hire set designers, hair stylists, nail technicians etc. Each look differs and each makeup style differs accordingly.
Photography and lighting
The photography and Lighting plays an important role in the shoot. The photographer has to understand and feel the concept to deliver the best pictures. The shoot must be done according to the lighting needed and a call sheet must be prepared for the timing purpose, so that the photographer can manage the shoot timings. The photographer must be told about the look and the mood expected out of the look.
Lastly the Fashion Models must be chosen once everything else is decided. The model must be chosen based on their professionalism and communication. The model must be able to pose and portray emotions based on the concept and these models are usually sent through modelling agencies. The shoot organizers usually contact these agencies for fashion models and most of them have a model release.
How to do a Fashion Photoshoot, is the most asked question by the budding photographers and designers In order to know more and understand the techniques one can enroll in the 3 months Diploma in Fashion Photography to be the pioneer of tomorrow.