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- The Lens     PURE 2015 JD Design Awards04 - “The Lens” :JD Annual Design Awards 2015

The collection draws its inspiration from the work of master photographer Edward Burtynsky. His photographs engage the observer through what the artist refers to as a “duality” in the viewing process, captured effortlessly with digital prints, velvet patchwork and asymmetric piping. In Burtynsky’s aesthetic interpretation, his images render the subject most often in rich colour, detail, and textural qualities. The same is interpreted in the collection through shades of blue and grey, and dark brown with a textural play of fabrics such as cotton viscose, chambray, and velvet.

Simultaneously, the observer is made aware of the devastation and altered state of nature that is portrayed. The collection attempts to capture the tension generated by mediating the dual nature of the individual’s response to the image with an intention to provoke a thoughtful dialogue.

Titled The Lens’, the design collection is presented by Seema Suki, Sridevi, Sunandha K, Kumari Uma

The Lens - JD Annual Design Awards 2015 Image Credit : Jerin Nath  - The Lens     PURE 2015 JD Design Awards04 1024x683 - “The Lens” :JD Annual Design Awards 2015

The Lens – JD Annual Design Awards 2015
Image Credit : Jerin Nath

The Lens - JD Annual Design Awards 2015 Image Credit : Jerin Nath  - The Lens     PURE 2015 JD Design Awards05 1024x683 - “The Lens” :JD Annual Design Awards 2015

The Lens – JD Annual Design Awards 2015
Image Credit : Jerin Nath

 

The Lens - JD Annual Design Awards 2015 Image Credit : Jerin Nath  - The Lens     PURE 2015 JD Design Awards06 1024x683 - “The Lens” :JD Annual Design Awards 2015

The Lens – JD Annual Design Awards 2015
Image Credit : Jerin Nath

 

The Lens - JD Annual Design Awards 2015 Image Credit : Jerin Nath  - The Lens     PURE 2015 JD Design Awards07 1024x683 - “The Lens” :JD Annual Design Awards 2015

The Lens – JD Annual Design Awards 2015
Image Credit : Jerin Nath

 

The Lens - JD Annual Design Awards 2015 Image Credit : Jerin Nath  - The Lens     PURE 2015 JD Design Awards01 1024x683 - “The Lens” :JD Annual Design Awards 2015

The Lens – JD Annual Design Awards 2015
Image Credit : Jerin Nath

 

The Lens - JD Annual Design Awards 2015 Image Credit : Jerin Nath  - The Lens     PURE 2015 JD Design Awards02 1024x683 - “The Lens” :JD Annual Design Awards 2015

The Lens – JD Annual Design Awards 2015
Image Credit : Jerin Nath

 

The Lens - JD Annual Design Awards 2015 Image Credit : Jerin Nath  - The Lens     PURE 2015 JD Design Awards03 1024x683 - “The Lens” :JD Annual Design Awards 2015

The Lens – JD Annual Design Awards 2015
Image Credit : Jerin Nath

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