Metaverse has been the talk of town but do you know what Retaverse is? At JD Design Awards 2022, the audience witnessed the collection under the same name that emphasized on introducing the ‘Renew, Reuse and Repeat’ in the Apparel Industry. Designer Brunda M V and Gaurav Jain worked on the brilliant concept where they repurposed the discarded clothes and gave rise to a whole new collection.
“As the world spends more and more money on clothing, it’s inevitable that fabric waste will also increase. Therefore, we think it is very important to understand the concept of sustainable fashion, similar to ‘Renew, Reuse, and Repeat’. After seeing the amount of fabric waste generated by the people around us, we believe that if this waste can be redesigned in a different way, these discarded clothes can be given a new life . Much of the clothing that ends up in landfills is still of good quality and represents valuable materials. Therefore, as designers, we believe it is necessary for our rebuild design capability to provide consumers with a way to keep unwanted clothing out of the landfill. It’s the only reason that made us take a step towards sustainable fashion”, said one of the designers of Retaverse.
Clothing recycling involves converting old, worn or damaged garments into something new. Clothing that no longer fits you, is torn, stained or otherwise damaged can be remade into a new product. Also known as repurposed clothing, upcycled clothing and recycled clothing, recycled clothing is becoming increasingly popular in today’s fashion industry. Fast fashion is the catalyst for a problem that has been brewing in the textile industry for some time.
Garment production has roughly doubled over the past 15 years, driven by a growing global middle class population and higher per capita sales in mature economies. The apparel industry is second only to the oil industry in terms of pollution, and this has not gone unnoticed by today’s greener generation. Where wearing old, used or second-hand clothing used to be considered “cheap”, it is now considered a commitment to sustainability. One way people are becoming “greener” is through clothing recycling, and it’s becoming so popular that it’s now an industry in itself.
The collection Retaverse consisted of ten garments which are made from upcycled clothes. Usage of upcycled clothes from wardrobe and creation of new silhouettes is done based on individuals lifestyle, and personality. Concept used here is deconstruction and reconstruction. Each & every garment used in the collection is completely deconstructed first and then mixed and matched and then constructed together to make a complete new look. It’s a streetwear collection which is a mixture of retro clothes from the wardrobe and the silhouettes are inspired from futuristic streetwear and metaverse. Most of the clothes are used from the wardrobe. The silhouettes are mainly baggy and semi fitting. It’s mostly patchwork and quilted to give the bully effect.
The creative design by the young minds also received Best Design Collection Award from JD Design Awards 2022.