MA in Fashion Communication is intended for students who wish to make a career in the field of creative communication such as fashion journalism,  fashion styling, advertisement or any other media-related formats. It focuses on learning the methodologies of communication for different channels – new and established, and understanding the audience for effective articulation. The students develop an understanding and application of the basics of fashion, terminologies, major events that shaped fashion, design thinking, journalism, typography, editorial skills, photography, styling, media planning and buying and different CAD skills. This is a practice-based course that supports the student through a journey of self-realisation, creativity and innovation.

Upon the successful completion of MA in Fashion Communication  graduates will be able to:

• Apply design thinking and visual and verbal communication skills into practice for understanding and meeting the creative needs of a brand/company efficiently and effectively.
• Create a media buying and marketing plan to enhance a brand’s visibility.
• Develop the visual and verbal identity of a brand/company that reflect the ethos and philosophy of the organisation and its targeted audience.
• Manage online/offline communication strategies and its execution.
• Create and develop innovative creatives including but not restricted to mood-boards, visuals, prints and books.
• Integrate message for maximum profitability, suited for several audiences.
• Develop extensive digital and technical proficiency.
• Develop a global understanding of the field of fashion communication through various talks, seminars, workshops, live industry projects and internships.

Upon successful completion of the 2 year MA in Fashion Communication, graduates qualify for the following roles:

Fashion Journalist; Fashion Editor; Fashion Writer; Fashion Curator; Visual Director;

Brand Spokesperson; Marketing Strategist; Copy Editor; Fashion Critic; Fashion Consultant; Fashion Analyst; Brand Manager; Fashion Marketing Manager; Fashion Blogger; Visual Merchandiser.

The institute also holds good linkages with various brands, organisations and activities which additionally will be of support to the students of this program.

Supporting the development of a student’s individual identity and innovative thinking ability, the program aims to equip students with the capability to identify and provide design directed problem-solution. A graduate of MA in Fashion Communication will develop the skills to lead and practice self-directed work for visual and verbal communication for digital, print, web, film and other traditional as well as new modes of publication and communication.