Fashion Communication Is a Fast-Growing Degree
Fashion communication is one of the latest and most interesting fields in the ever-evolving world of fashion professionals. Today, brand identity is getting merged with the products or items that a brand sells. Fashion communication enables brands to communicate their products with the aim to extend the reach of their identity and garner popularity. This is where a degree of fashion communication comes into the picture. It opens up tremendous possibilities for you as a student of fashion communication to establish your mark in this field by strategising effective communication solutions for the fashion industry.
The Scope of Fashion Communication
A degree in fashion communication equips you with advanced skill and domain knowledge in varied areas which include visual merchandising, graphic design, styling, exhibition and display design, public relations, event management, creative writing, and advertising. A good fashion communication course also empowers you with the knowledge of computer graphics, product design, photography, typography, and illustration. You get to learn how to have a human-centric approach to problem-solving and to develop effective and financially viable solutions. As such, this course helps to sharpen your creative thinking process while endowing you with excellent skills to take you ahead in your career.
Career Options in Fashion Communication
The field of fashion communication creates exciting career opportunities by combining different aspects of the fashion industry with the lifestyle industry. This field has remained as one of the unexploited career resources in the fashion industry. A degree in fashion communication opens up various interesting career avenues for you. Some of the job roles that you can opt for are:
- Fashion Designer
- Brand Manager
- Visual Merchandiser
- Graphic Designer
- Image Consultant
- Design Assistant
- Fashion Assistant
- Fashion Journalist
- Fashion Editor
- Art Director
- Fashion Photographer
- Fashion Marketing Manager
- Visual Communications Expert
Ideal Candidate for Fashion Communication
Since fashion communication is a vast area that can accommodate students having varied skill sets and interests, it attracts students from different backgrounds. One thing that you need to remember before you take up this degree is that as a fashion communication professional, you will be responsible for developing and maintaining the brand value of companies or firms in the market. You may have to act as the communicating link between the company and the external world. As such, you will have to display outstanding communication skills apart from your in-depth knowledge of the latest fashion trends and lifestyle norms.
Right Time to Get a Fashion Communication Degree
There’s no denying that the fashion industry is a highly competitive one. But, since fashion communication is still an emerging field, the competition is less pronounced here as compared to the other established domains of this industry. Now is the right time to get yourself armed with a Post Graduate Diploma in Fashion Communication from renowned design institutes like JD Institute of Fashion Technology and shape your career in the glamorous world of fashion.